Gorkana Group

All posts by Andy Fairclough

CES 2013 – Gorkana’s Social Media Insights

The consumer electronic world’s biggest product showcase took place last week in Las Vegas, and while CES had its share of doubters in mainstream media prior to and during the event, here at Gorkana we wondered if this sentiment rang true in social media conversations. This post gives a flavour of the insights taken from…

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CIPR Launch Social Media Handbook – ‘Share This’

The great and the good of UK digital PR gathered together last night at uber-cool Google Campus to celebrate the launch of the CIPR’s new social media book, Share This. And Measurement Matters was present to witness the occasion. The event at nearby Silicon Roundabout saw beer, wine and creative juices flow, conversations on #SM and #PR take place,…

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The Friday PR and Social Media Cheat Sheet #010

If you work in PR and you’re interested in the latest thinking on media monitoring, PR planning, media analysis and social media measurement, these are the must read stories from the last week… This week’s top PR and social media picks: Angry Birds Live – how did we escape this avian viral from T-Mobile? A…

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Twitter advertising move should focus on brands adding value, not the hard-sell

Leaked reports of new Twitter advertising plans, which would see promoted tweets appearing in users’ streaming timelines, risks becoming a turn-off for using the micro-blogging site. The move could lead to a decline in interest and a plateau in the volume of users in a similar vein as has affected Facebook in recent months.  Twitter,…

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Cameron’s Measurement of Happiness Echos Metrica’s Philosophy

News that the British government plans to be one of the first to measure the nation’s mood in a ‘happiness index’ suggests innovative thinking by moving away from traditional quantitative metrics. If successful, this statistics model is likely to be used by others countries, such as France and Canada, in what is said to be Prime Minister…

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