Over the last couple of months the same question has been regularly popping up when I’ve been visiting clients. And it doesn’t matter who it is, they want to know – “What are other organisations doing when it comes to measurement?” There is a real hunger to know if what they are doing aligns with…
All posts by Amy Samson
Being normal won’t help you prove the value of your PR program
Posted September 19, 2012 8:11 am by Amy Samson with No comments yet.
Gorkana’s June Charity Barometer: Sporting wins, charitable boy bands and a new way to donate
Fundraising was a strong theme across June’s charity sector coverage with Cancer Research UK, Barnardo’s, RSPCA, Oxfam, the RNIB, Age UK, and Children in Need set to benefit from RBS cash machines (including NatWest, Ulster Bank and Coutts) being enabled for donations. The Guardian noted that this is the first phase of a wider government…
Posted July 18, 2012 12:20 pm by Amy Samson with No comments yet.
Humans are driving the social media machine
The more I look at social media, the more I believe that it is a reflection, albeit a little distorted at times, of our own humanity. It shows what inspires and motivates as well as what outrages us – and as we use it more and more to express our emotions, we see the impacts…
Posted May 15, 2012 9:06 am by Amy Samson with No comments yet.
January’s Charity Benchmarking – Selena Gomez, naked celebrities and welfare reform
Last month we launched our new look Gorkana Group’s 2011 Annual Charity Barometer which was a cracking round up of the year that was. 2011’s coverage was dominated by world events with British Red Cross receiving the most overall. January’s charity benchmarking report is now hot off the press and gives us the first inklings…
Posted February 15, 2012 3:29 pm by Amy Samson with No comments yet.
