Gorkana Group

Monthly Archives: September 2012

The Friday PR and Social Media Cheat Sheet #056

If you work in PR and are interested in the latest thinking on media monitoring, PR planning, media analysis and social media measurement, these are the must read stories from the last week. This week’s top PR and social media picks: This week, Gorkana interviewed Emyr Thomas, founder of luxury lifestyle blog Bon Vivant as well…

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The Friday PR and Social Media Cheat Sheet #055

If you work in PR and are interested in the latest thinking on media monitoring, PR planning, media analysis and social media measurement, these are the must read stories from the last week. This week’s top PR and social media picks: You’d have to be living under a wifi-proof rock this week to miss the…

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Hashtag Harmony or Hashtag Hell? 6 tips how to make hashtags work for brands

Another day, another company sees their hashtag hijacked! On Monday afternoon the social media team at Waitrose posted the pretty harmless tweet “Finish the sentence: “I shop at Waitrose because _______.” #WaitroseReasons” – presumably with the expectation that their 30,000+ Twitter followers would start saying nice things about why they like to shop at Waitrose….

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Being normal won’t help you prove the value of your PR program

Over the last couple of months the same question has been regularly popping up when I’ve been visiting clients. And it doesn’t matter who it is, they want to know – “What are other organisations doing when it comes to measurement?” There is a real hunger to know if what they are doing aligns with…

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The Friday PR and Social Media Cheat Sheet #054

If you work in PR and are interested in the latest thinking on media monitoring, PR planning, media analysis and social media measurement, these are the must read stories from the last week. This week’s top PR and social media picks: Gorkana PR met Woman’s Own editor Catherine Westwood who discussed the magazines fresh new…

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Gorkana Group offers PR analysis & evaluation across traditional & social media.

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