Gorkana Group

Monthly Archives: August 2012

The PR and Social Media Cheat Sheet #52 – Anniversary Edition

Today marks the one-year anniversary of Measurement Matters’ weekly cheat sheet, an entertaining round-up of PR and social media news, plus everything in between (cool ads, interesting infographics, funny news stories and all things viral). To celebrate, we’ve decided to compile a list of the year’s top featured stories. In no particular order, here are…

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The Friday PR and Social Media Cheat Sheet #051

If you work in PR and are interested in the latest thinking on media monitoring, PR planning, media analysis and social media measurement, these are the must read stories from the last week. This week’s top PR and social media picks:   Microsoft released its new logo, to a resounding “meh” from TechCrunch. Read how…

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Who are the Social Olympics medal contenders?

With the 2012 Games due to continue next week who is leading the social media chatter around the Paralympics? Gorkana Group is tracking Social Olympics medal contenders here. This infographic is the third in a series on the Social Olympics, looking at how the incredible efforts of the Olympic athletes helped sponsors to increase their…

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Gaining that competitive edge with Gorkana Pitch Prep

  When we look at winning or losing that new client – as for many of our Olympians this summer – the margins are usually pretty small. Clients expect you to show that you will go the extra mile for them once appointed, but why wait until then. Start as you mean to continue from…

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The Friday PR and Social Media Cheat Sheet #050

If you work in PR and are interested in the latest thinking on media monitoring, PR planning, media analysis and social media measurement, these are the must read stories from the last week. This week’s top PR and social media picks: “Brilliant”, “useful”, and “a must read” are words being used to describe the CIPR’s…

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