The London 2012 Olympics is finally here. In a matter of hours, the opening ceremony will kick off, signalling the official start of two weeks of athletic prowess. For the Olympics sponsors, the Games will be their biggest test yet of whether they can ride the massive wave of social chatter around the event without…
Monthly Archives: July 2012
The Friday PR and Social Media Cheat Sheet #047
If you work in PR and are interested in the latest thinking on media monitoring, PR planning, media analysis and social media measurement, these are the week’s must-read stories. This week’s top PR and social media picks: Twitter may start hosting original TV content. Google announced the launch of Google Fiber, described as ‘not just…
Making social media measurement credible
Today’s post orignally featured in Gorkana’s community PR news pages as a Q and A feature. Richard Bagnall, Insights Director at Gorkana and chair of AMEC’s Social Media Measurement Group, on a new initiative to help PRs measure social media credibly, and why he wants everyone to get involved. The finest measurement minds from around the world…
