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Monthly Archives: July 2012

#London2012 – The Social Olympics is here

The London 2012 Olympics is finally here. In a matter of hours, the opening ceremony will kick off, signalling the official start of two weeks of athletic prowess. For the Olympics sponsors, the Games will be their biggest test yet of whether they can ride the massive wave of social chatter around the event without…

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The Friday PR and Social Media Cheat Sheet #047

If you work in PR and are interested in the latest thinking on media monitoring, PR planning, media analysis and social media measurement, these are the week’s must-read stories. This week’s top PR and social media picks: Twitter may start hosting original TV content. Google announced the launch of Google Fiber, described as ‘not just…

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Making social media measurement credible

Today’s post orignally featured in Gorkana’s  community PR news pages as a Q and A feature. Richard Bagnall, Insights Director at Gorkana and chair of AMEC’s Social Media Measurement Group, on a new initiative to help PRs measure social media credibly, and why he wants everyone to get involved. The finest measurement minds from around the world…

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The Friday PR and Social Media Cheat Sheet #046

If you work in PR and are interested in the latest thinking on media monitoring, PR planning, media analysis and social media measurement, these are the must read stories from the last week. This week’s top PR and social media picks: The CIPR launched Share This, a social media handbook for PR professionals. The book was…

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CIPR Launch Social Media Handbook – ‘Share This’

The great and the good of UK digital PR gathered together last night at uber-cool Google Campus to celebrate the launch of the CIPR’s new social media book, Share This. And Measurement Matters was present to witness the occasion. The event at nearby Silicon Roundabout saw beer, wine and creative juices flow, conversations on #SM and #PR take place,…

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