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Monthly Archives: June 2012

Could McDonald’s’ Olympics restaurant have been even bigger?

With just 28 days until the Olympics, McDonald’s came to the party in a big way this week, knocking spots off other sponsors’ coverage with the opening of its largest-ever restaurant a stone’s throw from the Olympics Stadium. At quadruple the size of its normal restaurants, with seating for 1,500 people, this pop-up McDonald’s (that…

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The PR and Social Media Cheat Sheet #043

If you work in PR and are interested in the latest thinking on media monitoring, PR planning, media analysis and social media measurement, these are the must read stories from the last week. This week’s top PR and social media picks: Why financial services business need to stay social media savvy. How a single Tweet…

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Quora: the gem in your social media strategy

“So…we know we need to do social media, but where do we start?” It’s a question that crops up a lot. The answer changes every time, according to who your audiences are and how they like to spend their time online. “Is it really just Twitter and Facebook?” The answer is an emphatic “no”. Emerging…

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British Airways takes patriotic lead in Olympics countdown

As the Cultural Olympiad kicked off last week, a slightly different cultural experience was taking place as Olympics sponsors put national pride to the fore. There’s nothing like a bit of national feeling to get the passions flowing and both British Airways (BA) and Coca Cola have seen their social media mentions soar on the…

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Financial services, listen up! Your customers need you to be social media savvy!

I’ve previously discussed why businesses should embrace social (‘Social media engagement tips for the financial services industry’). This time I’m going to look at why it is important for their customers. The ability for clients to make or break a brand, or certainly cause damage has been greatly enhanced with the advent of social media…

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