Gorkana Group

Monthly Archives: May 2012

Mercedes-Benz Takes Advertising To a New Level

How successful does a company need to be, to create a non-branded campaign and be confident that the public will associate its marketing with its offering? As confident as Mercedes-Benz? Mercedes-Benz launched its ‘Pure and Simple’ campaign on Saturday night and has left many football fans speechless (the ad was first aired during the England-Norway…

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Gorkana Group Launches Automotive Barometer

Following the success of Charity, Finance and Retail Barometers, Gorkana Group celebrates the launch of the Automotive Barometer. The research is based on analysis of more than 400,000 social and 80,000 mainstream pieces of content and provides insight into the media presence of 49 car manufacturers in the UK market. For industry insiders or those…

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The PR and Social Media Cheat Sheet #038

If you work in PR and are interested in the latest thinking on media monitoring, PR planning, media analysis and social media measurement, these are the must read stories from the last week. This week’s top PR and social media picks: Twitter released a small business guide tailored for us Brits. Google Chrome became the…

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Can high-readership Saturday papers save the newspaper industry?

Last week the Audit Bureau of Circulations (ABC) released readership figures for national newspapers which for the first time counted Saturday editions separately from weekday ones (usually Monday-Saturday figures are averaged into a daily readership). The data revealed that Saturday papers are overwhelmingly out-selling their Sunday counterparts; as Roy Greenslade put it in his Evening…

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The PR and Social Media Cheat Sheet #037

If you work in PR and are interested in the latest thinking on media monitoring, PR planning, media analysis and social media measurement, these are the must read stories from the last week. This week’s top PR and social media picks: Obviously big news today, Facebook hits the stock market. According to Time magazine, “Facebook’s…

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Gorkana Group offers PR analysis & evaluation across traditional & social media.

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