Gorkana Group

Monthly Archives: April 2012

The Friday PR and Social Media Cheat Sheet #034

If you work in PR and are interested in the latest thinking on media monitoring, PR planning, media analysis and social media measurement, these are the must read stories from the last week. This week’s top PR and social media picks: This week we saw the power of online donation with the tragic story of…

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The PR and Social Media Cheat Sheet #033

If you work in PR and are interested in the latest thinking on media monitoring, PR planning, media analysis and social media measurement, these are the must read stories from the last week. This week’s top PR and social media picks: PR budgets hit hardest in Q1 2012, according to Bellwether report. Facebook COO Sheryl…

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Flour bombs, triathlons and Twitter addiction – Comic Relief top Gorkana Charity Barometer March 2012

In what’s shaped up to be arguably the charity sector’s busiest month of the year so far, Comic Relief have shot to the top of both media league tables with a whopping 13,624 mainstream and 137,243 social media mentions, as the Gorkana Charity Barometer can reveal. Research projects, fundraising events and the nation’s militant commitment to sharing…

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The PR and Social Media Cheat Sheet #032

If you work in PR and are interested in the latest thinking on media monitoring, PR planning, media analysis and social media measurement, these are the must read stories from the last week. This week’s top PR and social media picks: Silicon Valley, London, NYC… How do the world’s top tech hubs stack up? Five…

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Jerrycan sales drive Halfords up the Retail Barometer table

Sales of Halfords jerrycans fueled coverage for the retailer in March, amid speculation of a strike and a government directive to stock up in advance. The retailer announced a near 500% rise in sales, moving them to 16th in mainstream media, up 22 places compared to February. Fuel discussions were prominent for the Grocery sector also, with threats to…

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