Gorkana Group

Monthly Archives: March 2012

Social media engagement tips for the financial services industry

The New York Times claims “Banks [are] slow to embrace social media”, following the results of the survey regarding private banking completed by assetinum.com.  This may be fair, but we need to understand the reasons behind the reluctance to embrace the social channels from the financial services sector.  Nerves heighten for a number of reasons,…

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The Friday PR and Social Media Cheat Sheet #030

If you work in PR and are interested in the latest thinking on media monitoring, PR planning, media analysis and social media measurement, these are the must read stories from the last week. This week’s top PR and social media picks: Forget Twitter and Facebook. This is how Google and Adobe aim to measure your social ROI. As Twitter turned six, The…

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Integrated mainstream and social media monitoring

Tracking and comparing mainstream & social media has just got easy. Gorkana’s development team has been working its socks off over the past few months on some exciting enhancements to make our media portal even better. We are pleased to announce that social media content has now been integrated into the Gorkana portal enabling a…

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Jay Baer’s top tips for social media engagement

Gorkana Group’s Richard Bagnall tackles some of the most influential people in Public Relations on the future of the industry. This time it’s social media speaker, author, and coach Jay Baer. Jay is one of the world’s top social media consultants and has been advising some of America’s largest companies on digital marketing since 1994. His consulting firm…

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The Friday PR and Social Media Cheat Sheet #029

If you work in PR and are interested in the latest thinking on media monitoring, PR planning, media analysis and social media measurement, these are the must read stories from the last week. This week’s top PR and social media picks: Klout and PeerIndex don’t measure influence. Here’s what they *actually* do. 10 features missing…

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Gorkana Group

Gorkana Group offers PR analysis & evaluation across traditional & social media.

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