Gorkana Group

Monthly Archives: February 2012

Banking and social media trends 2012

Gorkana has analysed circa 273,770 social media posts and 63,425 pieces of mainstream UK coverage covering the banking, asset management and professional services sectors. So what does our analysis reveal about the banking and social media (and traditional media) trends so far this year? Here are some key highlights from January’s Barometer Reports…. Banking saw coverage across all…

Read more

The Friday PR and Social Media Cheat Sheet #025

If you work in PR and are interested in the latest thinking on media monitoring, PR planning, media analysis and social media measurement, these are the must read stories from the last week. This week’s top PR and social media picks: Why the opinions of internet ‘trolls’ should carry “no more weight than graffiti”. …and…

Read more

Social Media Week London Day 5: Influence, Sharing, Like Minds and Sore Heads

The final day of Social Media Week London 2012 wrapped up the event and made sure it finished on a high. Insights from Metrica Radar with commentary from Ketchum Pleon. Despite the official closing party on Thursday night, attendees were wide awake for Like Minds’ ‘Trust and Social Influence’ event at 8:30am. It generated the most conversation of any…

Read more

Day 4 at Social Media Week London – the psychology of online influence

Day four of Social Media Week London saw the much heralded Google+ talk. With a packed turnout and a live Google hangout allegedly converting many of the attendees to the possibility of this medium – “The woman from Google who demonstrated Google Hangouts deserves a promotion – she’s just convinced the whole room” (@NextBigThingCo). Insights from Metrica…

Read more

The Friday PR and Social Media Cheat Sheet #024

If you work in PR and are interested in the latest thinking on media monitoring, PR planning, media analysis and social media measurement, these are the must read stories from the last week. Has Twitter redefined the global news cycle? Citizen journalism is on the rise, and Gigaom offers an interesting look at how social…

Read more

Gorkana Group

Gorkana Group offers PR analysis & evaluation across traditional & social media.

Welcome to Measurement Matters!

If it's your first visit and you like what you see, don’t forget you can get updates by email or RSS.

© Copyright Gorkana 2012