Gorkana Group

Monthly Archives: January 2012

The anti-SOPA/PIPA campaign and social media strategy

Unless you’ve been hiding under a rock recently, you will have seen mention of the proposed Stop Online Piracy Act (SOPA) and Protect IP Act (PIPA) bills on Twitter or Facebook, or noticed your most visited sites ‘blacked out’ in protest. On 18th January 2012, 30 million US citizens saw Mozilla’s blackout Firefox start-up page;…

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Charity buzz – Gorkana’s Annual Charity Barometer

Gorkana Group’s Annual Charity Barometer has just been published showing what an interesting year 2011 was! Sophie Hudson’s great piece in Third Sector highlights some key takeaways from the year. With over 620,000 press, broadcast and online pieces of coverage analysed The Red Cross came out top with the highest volume of coverage for the entire…

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The Friday PR and Social Media Cheat Sheet #021

If you work in PR and are interested in the latest thinking on media monitoring, PR planning, media analysis and social media measurement, these are the must read stories from the last week. This week’s top PR and social media picks: Studies from the US and UK on the prospects for the PR industry confirmed…

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The Friday PR and Social Media Cheat Sheet #020

If you work in PR and are interested in the latest thinking on media monitoring, PR planning, media analysis and social media measurement, these are the must read stories from the last week. This week’s top PR and social media picks: New meme alert! 60 Completely Unusable Stock Photos (see below). A Wikipedia blackout raised awareness…

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The Friday PR and Social Media Cheat Sheet #019

If you work in PR and are interested in the latest thinking on media monitoring, PR planning, media analysis and social media measurement, these are the must read stories from the last week. This week’s top PR and social media picks:  Gorkana hosted a breakfast with niche Financial Times offshoot FT Trading Room. Editor Jeremy…

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Gorkana Group offers PR analysis & evaluation across traditional & social media.

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