Gorkana Group

Monthly Archives: November 2011

The Friday PR and Social Media Cheat Sheet #013

If you work in PR and you’re interested in the latest thinking on media monitoring, PR planning, media analysis and social media measurement, these are the must read stories from the last week… This week’s top PR and social media picks: Gorkana hosted a breakfast briefing with Woman magazine. View the whole event here or catch a…

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Charity Benchmarking and the Celeb Factor

What do David Cameron, Catherine Tate and Jason Orange have in common? Tea at Number 10? Or perhaps a musical collaboration between Take That, the Doctor’s assistant and a politician in search of approval ratings? Well, not quite. They all feature in Metrica’s Charity Radar for October, a monthly benchmarking report that compares the media performance of…

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Social Media Measurement Standards: AMEC’s Big Ask Conference Reviewed

Last Thursday over 100 PR practitioners, media analysis and PR measurement experts met to discuss what each felt was imperative if we are to set workable social media measurement standards.  It was a process which began back in June in Lisbon at AMEC’s 3rd European summit.  The video below, shot then, sets out the objectives…

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The Friday PR and Social Media Cheat Sheet #012

If you work in PR and you’re interested in the latest thinking on media monitoring, PR planning, media analysis and social media measurement, these are the must read stories from the last week… This week’s top PR and social media picks: Gorkana held a breakfast briefing with The Economist executive editor Daniel Franklin, watch it…

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Stand by for AMEC’s Big Ask of social media conference

Tomorrow (17th November), I’m excited to be attending AMEC’s (the International Association for the Measurement and Evaluation of Communication) ‘Big Ask of Social media‘ conference. We have over 100 delegates attending to hear from industry experts on the challenges that the communications industry faces when it measures social media. Speakers  include Pete Devery, corporate PR lead at Microsoft…

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Gorkana Group offers PR analysis & evaluation across traditional & social media.

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