Gorkana Group

Monthly Archives: October 2011

The Friday PR and Social Media Cheat Sheet #009

If you work in PR and you’re interested in the latest thinking on media monitoring, PR planning, media analysis and social media measurement, these are the must read stories from the last week… This week’s top PR and social media picks: Johnny Depp gives Ricky Gervais a piece of his mind in this preview of…

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The dawn of a new era in social media measurement

I’m excited to be writing this post from  Portsmouth. Not Portsmouth in England, but Portsmouth in New Hampshire, USA. New Hampshire is world-renown for its beauty during Fall when the leaves of the great forests all turn a million shades of reds and brown. So what brings me to such a glorious part of the…

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The Friday PR and Social Media Cheat Sheet #008

If you work in PR and you’re interested in the latest thinking on media monitoring, PR planning, media analysis and social media measurement, these are the must read stories from the last week… This week’s top PR and social media picks: Lady Gaga’s friend Rico the Zombie helped Dermablend shift its make-up Ever wish that…

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Where’s Your Target Audience? #Infographic

Where is your audience and who do they trust? The latest data from Gorkana’s audience research tool UKPulse shows the changing face of the UK’s news consumption habits and offers a unique insight into what news sources the nation trusts. 43% of the UK population do not read a national newspaper 61% of 24-44 year olds…

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The Friday PR and Social Media Cheat Sheet #007

If you work in PR and you’re interested in the latest thinking on media monitoring, PR planning, media analysis and social media measurement, these are the must read stories from the last week… This week’s top PR and social media picks: You may have noticed that this week’s Social Media Cheat Sheet is number 7…or…

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Gorkana Group offers PR analysis & evaluation across traditional & social media.

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