Gorkana Group

Monthly Archives: July 2011

Google+ and social media marketing

It’s been hailed as the new facebook and, according to research, over 10 million of us have already jumped on the bandwagon and signed up. But how – if at all – will this new social network change the nature of social media marketing and online content-sharing? Shiny Shiny recently laid out some of the…

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PR Tips from the Press Association

This morning Gorkana held a breakfast briefing in the heart of Spitalfields with the editor of the Press Association, Jonathan Grun. I caught up with Jonathan after the event and asked him for his top tips for PRs wanting to pitch stories to one of Europe’s most widely read newswires. Jonathan Grun’s PR Top Tips:…

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PR Census reveals a confident industry but don’t ignore the threats

  Yesterday afternoon, the 2011 PR Census was launched by the PRCA and PR Week in association with the Gorkana Group. The research conducted by Harris Interactive who conducted an online survey which generated more than 1300 responses. This data was then triangulated with data that PR Week holds such as the PR Week Top…

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What not to do in social media

    Last week I had the pleasure of sitting in on one of Ged Carroll’s seminars on social media “no no’s“. While the concepts were mostly common sense the structure and real-life examples were still very insightful.   The biggest no nos came down to the following: Being dishonest Being unauthentic Being irrelevant Not respecting intellectual property Not looking after your…

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Did social media bring down the News of the World?

The media and PR community is this evening reeling from the news that News International is to cease publication of its most profitable newspaper The News of the World. The final edition, to be published this Sunday, will bring to an end a 168 year print run.  The staff – 200  journalists  and 500 people in total…

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