Gorkana Group

Monthly Archives: May 2011

Metrica in the press!

The annual edition of Metrica’s ‘Charity Radar Report’ has been featured on Third Sector online, showing that the animal charity RSPCA received the highest volume of press coverage in 2010. Our report measured national and local online and print coverage and found that there were 434,946 articles that mentioned at least one of the top…

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Welcome back!

The radio silence is over! Metrica is back with a brand new site with some exciting new features. We now have a media centre which acts as a hub for our entire social media activity, allowing you to connect with our Facebook, Twitter and YouTube content. Our Measurement Matters blog has also been given a…

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Has Facebook improved our lives?

Everybody knows Facebook. But not everybody loves Facebook. With something like 770 billion page views per month however, it is worth considering what it would be like in a world without Facebook. State of Search has given it a shot, with some interesting infographics illustrating the level of integration that Facebook has achieved in our…

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Gorkana Group to speak at the European Summit on Measurement

This June The International Association for the Measurement and Evaluation of Communication (AMEC) is organising a worldwide campaign centred on its European Summit in Lisbon (June 8-10) to show how public relations measurement can result in improved brand equity, corporate reputation, employee engagement, stock price and other business objectives.   AMEC and its partner, the…

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