Gorkana Group

Monthly Archives: May 2010

The Times paywall is almost up

The merging of the traditional media and social media continues apace, however The Times’ paywall threatens to render its content“anti-social” by excluding casual readers from commenting on its stories andpreventing its journalists from promoting their stories on Twitter and elsewhere. Does this matter? Can The Times and Sunday Times successfully stick two fingers up at…

Read more

Did social media revolutionise the UK’s general election campaign?

Continuing our study of the effect of the internet and social media on the UK’s recent election, I have been looking at what other commentators have had to say on the matter. Did social media revolutionise our election campaign or merely show an evolution towards digital media? There were victims who committed their “crimes” in…

Read more

Hanging in the balance

So, the big day has been and gone and here we are in limbo.  Cleggmania and Bigot-gate seemed but a distant memory as news the world over focused on Polling Day. At Metrica we’ve been watching how the social media world has shaped itself around the Election campaigns.  We saw as CGM shadowed mainstream media events, most notably the televised debates.  On the…

Read more


Gorkana offers PR analysis & evaluation across traditional & social media.

Welcome to Measurement Matters!

If it's your first visit and you like what you see, don’t forget you can get updates by email or RSS.

© Copyright Gorkana 2012