Gorkana Group

Monthly Archives: March 2010

A year in the life…..of charities

Has it really been a whole year since we launched our re-vamped charity benchmarking report, the Metrica Charity Radar? We have seen so many events shape the charity sector over the last twelve months, whether they are global crises, such as the Haiti Earthquake, or UK fundraising events which have captured the imagination, such as…

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Lord Ashcroft, BBC News and Metrica

When I’m not doing my day job as part of Metrica’s social media team I blog about politics. This has given me the opportunity to talk about current affairs and the media on radio and TV. Last night I debated one of the issues of the day, Lord Ashcroft’s donations to the Conservative Party, on…

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Is the BBC’s strategy Review significant?

This week the BBC announced the results of its Strategy Review, with the headline grabbing closure of two digital radio stations, 6Music and Asian Network, and a reduction in, online content. Does this signal the start of a period of significant change to the UK’s media landscape or is this simply tinkering on the fringes that most consumers…

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Social media strategies, implementation and measurement

The video below is a great (and short) interview from the excellent MyRagan (an online PR community generated by Ragan Communications, a US based PR consultancy). It features Adam Brown, Coca-Cola’s Group Director of Digital Communications, discussing the PR strategy and benefits of ‘Expedition 206′ – Coke sending three of their brand advocates to all 206…

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Gorkana Group offers PR analysis & evaluation across traditional & social media.

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