Gorkana Group

Monthly Archives: December 2009

Metrica Insights: Money, money, money

It’s that time of the year that we all look forward to.  Snow is falling and festivities flowing as we prepare to say goodbye to 2009.  It’s been quite a year.  Not least remembered for a heavy downward pressure on budgets; in turn fanning the flames of the eternal debate about how much should be spent on PR…

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Clever advertising, or a desperate plea to keep print circulation?

In between screaming at the X factor final this weekend (hangs head in shame), I saw a TV advert for The Sun Newspaper. It takes a lot these days for an advert to grab my attention, but this one was particularly cunning. My personal favourite ‘app’ is the pen-touch interface for the games section. The basic premise is that…

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