Gorkana Group

Monthly Archives: November 2009

“Scorcher” at the AMEC Awards

The great and the good of the PR measurement industry gathered last night for the annual AMEC Awards, and it was a “scorcher” of an evening, as a tabloid-inspired Nick Grant put it. With winners from as far afield as Australia, Germany, Dubai and right here at Metrica towers, our industry seems in rude health….

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PRSA 2009 off to a great start

I’m in San Diego over the weekend for the 2009 PRSA International Conference – the largest international PR gathering in the world. Many of the thought leaders of our industry our here to share their thoughts on the future of communications, to teach, to learn and of course to network. The networking began in earnest last…

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Metrica Insights (insight 1, part 2): The beginning… a very good place to start

After Metrica’s exciting news last week regarding our acquisition by Durrants, it’s back to business as usual on the blog.  So, on with our introductory post from Metrica Insights… With solid PR objectives sorted, the next thing to think about is how they will be measured.  Do you need to do pre and post research?  Do you need to feed…

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