Gorkana Group

Monthly Archives: October 2009

Best of breed media monitoring, PR measurement and social media analysis unites

According to a survey in the Daily Telegraph yesterday, Monday October 26th is the most unproductive day of the year as workers struggle with morale owing to the darker evenings that the clock change brings about. Nothing could have been further from the truth for all of us at Metrica however as we announced to our clients,…

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Metrica Insights (Week 1, part 1): The beginning… a very good place to start

Hello and welcome to the Metrica Insights series.  The data fuelling these posts is a long running study of the UK PR industry’s measurement practices.  Since 1998, Metrica has been interviewing a large group of PR professionals every two years* to gauge their thoughts and actions around all things measurement.  Using the latest results as…

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Metrica Insights – a study into UK PR measurement trends

Every two years, Metrica runs a survey of in-house PR practitioners.  The in-depth interviews give tremendous insight into the UK PR industry’s measurement, planning and research activity.  This research, stretching back to 1998, uniquely documents the changing attitudes towards PR measurement over the past ten years. As the social transformation of media impacts on the way we all…

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Off to the IPR Measurement Summit 2009

Incredibly a year has passed since I attended the last IPR Summit on PR Measurement. This week will see me heading off to New Hampshire once again to meet many of my industry peers to discuss best practice in public relations measurement and evaluation. New Hampshire at this time of year is incredibly beautiful as shown…

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Social networks & search; ever closer bedfellows

There have been a number of interesting developments recently as search and social media continue to work closer with each other. Microsoft’s Bing, trying to steal a march on Google, recently launched a beta of BingTweets – a search engine that blends real time twitter results with Bing’s web search too.  It’s a very useful site. A…

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Gorkana Group offers PR analysis & evaluation across traditional & social media.

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