Gorkana Group

Monthly Archives: September 2009

Does The Sun lead or follow?

Last night The Sun announced that they will back the Conservatives at the next general election, 12 years after backing New Labour, with today’s front page announcing that: “Labour’s lost it.” In 1992 the newspaper’s election day headline “If Kinnock wins today will the last person to leave Britain please turn out the lights?, leading…

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Google Sidewiki: helpful friend, Pandora’s box or red herring?

Google this week unveiled the Sidewiki: “which allows you to contribute helpful information next to any webpage”. This has the potential to make the entire web ‘social.’ Every site will become a forum, with users able to leave comments and feedback, viewable to all visitors of that site – who have the Google toolbar downloaded….

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Survey finds that only a fraction of web users would pay for online news content

A survey released earlier this week further called into question the case for pay-for access to news sites. The survey, commissioned by Harris Interactive, found that just 5% of those polled would pay to continue reading their favourite news site. It should be noted that the survey specifically referred to the site already being to…

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