Gorkana Group

Monthly Archives: July 2009

Amazon and Zappos to merge – interesting PR and communications strategy deployed

Yesterday it was announced that online retailing giant Amazon has agreed to buy funky online shoe retailer Zappos.com in a stock swap believed to be worth in the region of $900 million.  These sorts of deals, although obviously very large, are fairly common place so why raise this one here? Well, what was interesting was the manner…

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Crowdfunding: does it matter what the crowd is gathering for?

You may or may not have heard of crowdfunding – a means of raising money for charities, the arts and other ‘heart on sleeve’ causes that rely on public support to do what they do. Crowdfunding works by seeking relatively small donations from a large number of people, in exchange for a stake in the…

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TheLondonPaper to close

The recession claimed another victim today when News International said that it planned to close its afternoon freesheet, TheLondonPaper. The title was launched nearly three years ago in a blaze of publicity as the freesheet went head-to-head with London Lite. News International have cited the downturn in advertising and the resulting huge losses as being the key cause…

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Comparing examples of teenage and thirty something media consumption

While reading the recent Morgan Stanley report on teenage media consumption written by a 15 year old intern, it got me thinking. Would I, a man twice his age, have much in common in terms of media consumption? My girlfriend might suggest that I have more than just media consumption in common with a teenage…

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OMG! New report on teenage media consumption! :-)

At Metrica, as well as conducting our own research into media consumption and lifestyle habits, we always have our ear to the ground and take an interest in news, data and research relating to our relationship with the media. Frankly, it can sometimes be difficult to keep pace with the plethora of external research and opinion…

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