Gorkana Group

Monthly Archives: June 2009

The changing media landscape

In the 24 hours after Michael Jackson’s death, search engine, Google was inundated with hits to its website by internet users searching for information on the pop star. Likewise, Twitter, which like Google was also overwhelmed by the millions of users trying to access it, so much so that the site actually crashed. Upon hearing…

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An open letter to PR Week in response to their article “COI turns spotlight on evaluation”

This week PR Week published an article on how the Central Office of Information (COI) is turning the spotlight on PR evaluation.  This is Metrica’s response to the article which has also been sent to the magazine and its website. Dear Sir, As MD of Metrica, one of the COI’s 5 roster agencies that you refer…

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Achieving ROI in Social Media Campaigns Using Weak Links

A few days ago, I read an article citing a recently published study by the Harvard Business School which concluded that only ten per cent of Twitter’s six millionsubscribers are active posters. This led many commentators to muse that influence amongst typical Twitter users is extremely top heavy and concentrated in the hands of a few users. However,…

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Review of day one of AMEC and the IPR’s European Summit on PR Evaluation

The opening day of AMEC’s first European Summit on PR Evaluation got off to a storming start today with some hotly debated issues around the licensing of press and online content. As more and more of us go to the web to source our news and the ever decreasing circles of shrinking readerships and declining advertising budgets…

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The month that saw a pensioner scale a mountain, and cheese roll down a hill!

We have just finished compiling Metrica’s latest Charity Radar benchmarking report for May 2009, and it makes for very interesting reading. As usual, various news stories shaped this month’s coverage from hugely popular events such as the Chelsea Flower Show to the more niche, but just as enjoyable, cheese rolling contestin Gloucestershire, where the St…

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