Gorkana Group

Monthly Archives: May 2009

Proving PR success in the digital media age

Congratulations to Lawrence Ampofo one of Metrica’s account managers. Lawrence is featured in the May / June 2009 edition of ‘Communications World‘, the magazine of the IABC (International Association of Business Communicators). Writing the ‘in my opinion’ piece, Lawrence argues that no standard set of metrics can be applicable to PR measurement in the era of online…

Read more

Review of PR ROI techniques: Part 1

This is part one of a six part series about measuring the return on investment of public relations. As the recession has really taken a stranglehold over the last eight months or so, there has naturally been a renewed interest in public relations’ return on investment.  The incentives for the PR industry are clear, as money…

Read more

Review of PR ROI techniques: Part 2

This is part two of a six part series about measuring the return on investment of public relations. Advertising Value Equivalents The method of placing a value of editorial coverage based on what it would have cost if it were advertising is and old and increasingly discredited one.  However it remains the most popular method of demonstrating…

Read more

Review of PR ROI techniques: Part 3

This is part three of a six part series about measuring the return on investment of public relations. Cost of Reach In the last post we looked at the widely used practice of advertising value equivalents. An alternative to AVEs is ‘cost of reach’ which calculates how much it has cost to reach a set number of…

Read more

Review of PR ROI techniques: Part 4

This is part four of a six part series about measuring the return on investment of PR. Market Research Media analysis is generally about measuring the output of PR media relations in terms of the editorial coverage that has been published.  There is a considerable ‘so-what’ factor about this because by measuring the output we are not…

Read more

Gorkana Group

Gorkana Group offers PR analysis & evaluation across traditional & social media.

Welcome to Measurement Matters!

If it's your first visit and you like what you see, don’t forget you can get updates by email or RSS.

© Copyright Gorkana 2012