Last weekend’s Mobile World Congress threw the spotlight on the next wave of handsets and apps. Particularly noteworthy was the focus on the shift towards participatory development of apps, specifically Google’s Android. The MWC showed that where in the past vendors pushed a suite of apps to users, now, like the web, even this technology…
Monthly Archives: February 2009
Seth Godin Speaks
A few of us from Metrica attended Seth Godin’s session in London on Tuesday afternoon and I’m delighted to report it was an afternoon well spent… I was totally engaged for the whole three hours, listening intently to everything he said because it made a whole lot of sense. He cut through the clutter of his subject matter with impressive deftness and…
Itchy is dead, long live Twestival?
“I’m afraid I have some bad news” she says. “Due to the recession, it will not be possible to print the guide this year. Apologies for any inconvenience this causes”. Sadly this email excerpt from Claire Wiley, city editor of Itchy Magazine, which landed in my inbox, represents the demise (in print) of the comprehensive guide to…
Monitoring and Evaluation – “colossal waste of money” or crucial strategic tool?
Government spending on media monitoring is justified in order “to ensure policy is reported accurately and inaccuracies are rebutted”. This was the response of Michael Wills, a junior minister in the justice department, to attacks on the government spend on media monitoring from the Conservatives. Here at Metrica we couldn’t agree more. The tabloid press likes…
Measuring Up for the Downturn
My time working in the PR industry has taught me many things, not least among them an understanding of the demands, politics and pressures surrounding PR budgets… Indeed it was this in some ways that led me to join Metrica for, while I am passionate about PR, it is a never ending frustration that its credibility,…
