Gorkana Group

Monthly Archives: September 2008

State of the blogosphere 2008

Technorati’s State of the Blogosphere 2008 report comments on the latest trends in blogging. The report highlights several trends in the “normalisation” of blogging in the media. Key findings this year are: Those who post most often generate the greatest buzz online Blogging is becoming increasingly profitable Bloggers profiles are rising Those writing most often generate…

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Shortlist announced for AMEC 2008 Communications Effectiveness Awards

For the last seven years, the media evaluation industry trade body AMEC (The International Association for Measurement and Evaluation of Communication) has been holding awards to recognise and promote the best practice in pr communication planning, research and media evaluation.  Over the years, Metrica has won its fair share of awards.  The platinum award for…

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The venue is secure. But how’s the company reputation?

I attended the CIPR Northern Conference in Manchester on Friday,  amid a backdrop of heavy security in the lead up to the Labour Party Conference.   The sight of armed police parading round the GMEX complex started my day off with thoughts of vigilance. The broad theme of the conference was Reputation. There were some excellent keynote speeches,…

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Trust in the Media – The end of the world as we know it?

I just spotted this article on the BBC in which Sir Tim Berners-Lee discusses, amongst other things, the issue of trust on the internet.  It caught my eye as it follows neatly on from all of the discussion that has been generated by Claire’s recent post on trust in different media, which was covered by Roy Greenslade in…

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Feeling the pulse of a nation’s trust

Metrica has just released the latest update to UKPulse, the successor of ConsumerPulse, our PR planning tool that enables users to build and interrogate customised target audiences.  In these days of an ever expanding media universe, we have focussed particular attention on helping our clients to understand the UK’s complete media consumption – the internet, social media,…

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