For a corporate organisation a partnership with a charity is expected to bring about many benefits, the main one being more favourable coverage. Looking at some of our own clients this is definitely the case, with charitable partnerships having a very significant impact, and really boosting strongly favourable coverage, and therefore, reputation. Job done! But…
Monthly Archives: August 2008
How credible is this post?
In recent times, we have seen the meteoric rise of social media, where chocolate bars have been resurrected, musicians have socially networked their way to chart success and unprecedented levels of hype have opened the door for new marketing methods. The power of social media in a lot of ways boils down to the power of opinion…
Print is dead!
Everyone’s going online, newspaper circulation figures and ad-rates are declining and many people are predicting the realisation of Ghostbuster Egon Spengler’s famous quote, “Print is dead!” And yet something doesn’t seem right. I remember many years ago buying a PDA that could download my favourite sections of the BBC news site. “Wow, this is the…
