Interesting to read in The Guardian that there have been dips in the usage of social networking sites such as Facebook, MySpace and Bebo which echos anecdotal evidence from talking to friends, colleagues and clients. Reading further, the article goes on to raise the issue about discrepancies between the various sources of website audience data:…
Monthly Archives: February 2008
Social media has an impact on brands, just ask Dell, Kryptonite, Cadbury’s and AEG…
We all know that Britain is a nation of social networkers, even Ofcom say so. What we all want to know is what impact social networking is having on brands. There are a few ‘classic’ examples of different types of social media impacting on brands over recent years. Each company has reacted differently to the…
Green & Black’s Marketing Director credits PR with brand’s success
OK, so I admit it, I am a bit biased with this story as Metrica works with both Green & Black’s and Phipps PR but I still thought it well worth a mention here. Carol Welch, Green & Black’s Marketing Director claims that PR has been the biggest reason behind the brand’s success Commenting on Real…
The Media Revolution
There’s a lot of discussion and hype surrounding web2.0 at the moment. New media, blogging, YouTube, community building sites like MySpace and Facebook etc have changed the media landscape. Web2.0 is not only changing the way people find and use information, it enables anyone with a connection to create, update, change and even distort information….
