Gorkana Group

Monthly Archives: February 2008

How to recession proof your PR budget…

“Stocks Plunge as Fears of Recession Grow” – Los Angeles Times “Richest Countries Are Near Simultaneous Recession” – International Herald Tribune “Brown: Worst global slump in 30 years” – Independent “Recession fears over oil price” – Daily Telegraph “Global slump worsens” – Washington Post Looks like a trawl through the business pages over the last…

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Journalists and PR – facing similar challenges in the world of social media?

Following on from my recent post on Nick Davies’ book ‘Flat Earth News’, Jeremy Hillman, the BBC’s editor of the business and economics unit, has posted an interesting view point to BBC News’ ‘The Editors’ blog. Jeremy recently attended the PR Week conference on PR and the media.  While attending, something happened that he hadn’t…

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Celebrity chefs: a recipe for social media success

When not working at Metrica, I work on an LSE PhD research project on food-based entertainment. Celebrity chefs are, plain and simple — culinary prophets (and profiteers).  They have built their brands on the buying habits, book sales and the broadcasting of their recipes and charisma. What many marketing professionals often overlook is the success of…

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Churnalism – What’s your view?

BBC Radio 4′s current affairs programme You and Yours discussed yesterday (26th February 2008) issues raised by Nick Davies’ new book ‘Flat Earth News‘.  In the book, Davies claims to expose falsehood, distortion and propaganda in the global media. “Finally I was forced to admit that I work in a corrupted profession.” Davies claims. Blaming the cuts…

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Geek Chic, Not Just For Guys

As a female member of the team I thought it only right to draw attention to this interesting article in the New York Times, February 21, 2008. It discusses research released in December which shows that the blogosphere is not just populated by boys but increasingly, for the 12 – 17 age bracket, being dominated by girls.

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