Gorkana Group

The PR and Social Media Cheat Sheet #151

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the last week. Twitter has released an analysis tool, called the ‘Tweet Activity Dashboard’, which allows users to observe the impact of their tweets. The dashboard…

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The PR and Social Media Cheat Sheet #150

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the last week. The ALS ice bucket challenge has taken over Facebook newsfeeds, and has resulted in a massive boost in donations to the ALS Foundation…

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The PR and Social Media Cheat Sheet #149

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the last week. The summer’s heat wave seems to have brought exotic species to London, as a great white’s’ fin was spotted in Finsbury Park boating lake….

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What challenges do brands face during World Events such as the World Cup?

During the course of the World Cup we used Gorkana Surveys to ask the UK public their opinions on the sponsors. With the explosion of social media, could people decipher who was actually sponsoring the World Cup? And was it worth it? In this infographic we take a look at how to get ahead with your…

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The PR and Social Media Cheat Sheet #148

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the last week. Despite not competing in this year’s Commonwealth Games Usain Bolt has caused a stir in the media, after The Times reported that the…

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Gorkana Group

Gorkana Group offers PR analysis & evaluation across traditional & social media.

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