Gorkana Group

The PR and Social Media Cheat Sheet #160

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the past week. To celebrate Halloween, I thought I would let the news inspire your Halloween costume for trick or treating tonight! The master of horror…

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The PR and Social Media Cheat Sheet #159

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the past week. After an American tourist found himself locked in the Trafalgar Square branch of Waterstones last week, you’d think the bookseller would be reluctant…

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The PR and Social Media Cheat Sheet #158

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the past week. Santa Claus has set up a LinkedIn account to recruit little helpers for Christmas and help NSPCC launch its ‘Letter from Santa’ project….

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The Importance of The Barcelona Principles

Following the success of Measurement Week, which took place from 15-19 September, we will be producing an analysis paper to delve into the best practice of analysis for the PR and Communications industry. We will look at what measuring outcomes really means, how to overcome barriers that you may come across and we will also…

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The PR and Social Media Cheat Sheet #157

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the past week. Online giant Amazon has bucked current retail convention by opening its first physical store in New York City – just in time for…

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Gorkana Group

Gorkana Group offers PR analysis & evaluation across traditional & social media.

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