If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the last week. This week Gorkana spoke to Morwenna Ferrier, features and culture editor at Grazia, on their revamped culture section, being leftfield while covering the mainstream and…
The Chelsea Flower Show 2013: Gnomes, Princes and Liam Gallagher
The Daily Express might have accused the Chelsea Flower Show of previously having a reputation for being ‘stuffy’, and when you think ‘gardening’, your next thought perhaps isn’t necessarily ‘Twitter’. However, celebrating its 100th anniversary this year, the Royal Horticulture Society seems to be modernising its reputation, and here at Gorkana, we’ve been looking at how the world-famous…
Our Social Times on Identifying Influencers: a reflection
On Wednesday afternoon, OurSocialTimes hosted a thought-provoking webinar on finding that elusive and intimidating juggernaut of the social media hemisphere – your influencer. Jones was joined by Thomas Messett, Head of Digital Marketing & Advocacy at Nokia; Lisa Moretti, Senior Social Strategist at Fleishman-Hillard; and Nicholas Chabot, VP EMEA at Traackr. The conversation piqued my…
The PR and Social Media Cheat Sheet #088
If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the last week. This week’s top PR and social media picks: This Twitter ‘Hate Map’ of the US shows where racist, homophobic and offensive tweets originate….
Attenzi – a social business story
Philip Sheldrake likes to say social media are the eggs in the social business cake. What he means by this is that he is saying that the two aren’t synonyms… that being on Facebook, Twitter and G+ etc., and operating an enterprise social network, does not of itself constitute social business. Having spent the occasional evening…
