Gorkana Group

The PR and Social Media Cheat Sheet #158

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the past week. Santa Claus has set up a LinkedIn account to recruit little helpers for Christmas and help NSPCC launch its ‘Letter from Santa’ project….

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The Importance of The Barcelona Principles

Following the success of Measurement Week, which took place from 15-19 September, we will be producing an analysis paper to delve into the best practice of analysis for the PR and Communications industry. We will look at what measuring outcomes really means, how to overcome barriers that you may come across and we will also…

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The PR and Social Media Cheat Sheet #157

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the past week. Online giant Amazon has bucked current retail convention by opening its first physical store in New York City – just in time for…

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White Paper: The Challenges of Communication Sponsorship

To sponsor, or not to sponsor? The communications landscape has evolved beyond all recognition. The introduction, and rapid adoption, of social media and digital technologies has established a real-time, two-way dialogue between brands and their audiences all over the world. Using the 2014 World Cup as an example, our white paper explores the benefits and…

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The PR and Social Media Cheat Sheet #156

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from last week. A new ‘anti-Facebook’ social media platform has been inundated with thousands of requests to join. Ello was initially created by Paul Budnitz as a…

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Gorkana Group

Gorkana Group offers PR analysis & evaluation across traditional & social media.

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