Our new integrated service
All the media intelligence and insight you need in one place.
> Get a clear picture of how your PR initiatives are performing on a day to day basis
- Set up your own dynamic, customisable dashboard for a snapshot of your key content.
- Display volume and favourability of key campaign coverage, spokespeople, share of voice, Twitter, news and blog feeds – whatever is most important to you.
- Drill through to coverage and one click to detailed profiles of the media and journalists driving it.
- Access to fast, accurate coverage at your fingertips across 12,000 media sources.
- Understand the context of your coverage with full colour clips and key information including editorial summaries, AVE, media outlet, journalist and location of article.
- Your coverage is linked directly to journalist and media outlet profiles for easy look up.
- Access to the UK’s most accurate and in-depth detailed journalist and media outlet profiles.
- Find critical contact information including direct lines, twitter handles and email addresses.
- Invaluable intelligence such as journalist biographies, photos, beats professional and personal interests.
- Journalist profiles include a list of all your coverage by the journalist with favourability of the mention.
- One click to full Gorkana service for list-building, press release distribution and ready-made lists.
- Flexibility to analyse your coverage yourself with a suite of evaluation tools and templated charts.
- Alternatively, access a much more detailed analysis by Metrica and review your key initiatives through your dashboard or the MyMetrica portal.
- Review your coverage by clip, topic/message, publication and journalist favourability for your organisation, brands, products, campaigns or competitors.
- Identify relevant trends and drivers and understand and improve your influence versus your competiors
- One click to our social media monitoring and analysis tool - simple, fast and easy to use.
- Monitors billions of conversations across Twitter, blogs, social networks such as Facebook and Linked In, forums, video and news sites, corporate and special interest sites in 20 different languages.
- Helps you identify the key drivers and influencers that matter the most.
- Access detailed metrics and create your own dashboard including charts for buzz, popularity, sentiment, credibility, media type, share of voice and key influencers.
- Smart tools to alert you on important content, segment your coverage and collaborate with colleagues.
- We make your set up as easy as possible with a fully managed service offering relevant search string set up, guidance, advice, training and additional analysis support.
- Understand what journalists are actually writing at a glance with our ‘journalist coverage analyses’ which show top terms, organisations and people written about across all coverage and your coverage.
- Build relationships more easily with access to detailed journalist and media profiles directly from your coverage.
- Build a better understanding of your PR initiatives and brand reputation to inform and drive your PR strategy – ability to chart your Metrica analysis within your dashboard.
- Outstanding customer service tailored to your needs
- One Account Director as your main point of contact who is supported by experts in each field – media and journalist intelligence, media monitoring and analysis.
- We will ensure you are serviced by a team who understand the specifics and nuances of your sector.
- Flexibility to pick and choose the services relevant to you
- A fast and intuitive platform with time-saving functionality