Gorkana, Durrants and Metrica have come together as one company - Gorkana Group
As a group of companies run by former PRs, we understand how quality media intelligence and insights can step-change your PR. By bringing our PR planning, monitoring and analysis services together – we can save you time, give you access to a much greater level of media intelligence and insights and help you accomplish more.
Reach your target audiences more effectively. We can support your media planning and journalist relationship-building initiatives with the most accurate, in-depth and trusted intelligence on journalists, bloggers and the media.
Understand how your organisation, brands, products and competitors are being perceived by the media across all channels - print, online, broadcast and social media. We provide fast, accurate and relevant editorially reviewed media coverage tailored to your PR needs.
Helping you prove and improve the effectiveness of your PR. We are pioneers in the measurement and analysis of media coverage to provide invaluable insights which can inform and drive your PR strategy. Our Social Media monitoring and analysis tools, reports and audits services help you understand what’s being said about you, by whom and what effect it might have on your reputation.
Set up your own dynamic, customisable dashboard for a snapshot of your key content.
Display volume and favourability of key campaign coverage, spokespeople, share of voice, Twitter, news and blog feeds – whatever is most important to you.
Drill through to coverage and one click to detailed profiles of the media and journalists driving it.
Access to fast, accurate coverage at your fingertips across 12,000 media sources.
Understand the context of your coverage with full colour clips and key information including editorial summaries, AVE, media outlet, journalist and location of article.
Your coverage is linked directly to journalist and media outlet profiles for easy look up.
Flexibility to analyse your coverage yourself with a suite of evaluation tools and templated charts.
Alternatively, access a much more detailed analysis by Metrica and review your key initiatives through your dashboard or the MyMetrica portal.
Review your coverage by clip, topic/message, publication and journalist favourability for your organisation, brands, products, campaigns or competitors.
Identify relevant trends and drivers and understand and improve your influence versus your competiors
One click to our social media monitoring and analysis tool - simple, fast and easy to use.
Monitors billions of conversations across Twitter, blogs, social networks such as Facebook and Linked In, forums, video and news sites, corporate and special interest sites in 20 different languages.
Helps you identify the key drivers and influencers that matter the most.
Access detailed metrics and create your own dashboard including charts for buzz, popularity, sentiment, credibility, media type, share of voice and key influencers.
Smart tools to alert you on important content, segment your coverage and collaborate with colleagues.
We make your set up as easy as possible with a fully managed service offering relevant search string set up, guidance, advice, training and additional analysis support.
Understand what journalists are actually writing at a glance with our ‘journalist coverage analyses’ which show top terms, organisations and people written about across all coverage and your coverage.
Build relationships more easily with access to detailed journalist and media profiles directly from your coverage.
Build a better understanding of your PR initiatives and brand reputation to inform and drive your PR strategy – ability to chart your Metrica analysis within your dashboard.
Outstanding customer service tailored to your needs
One Account Director as your main point of contact who is supported by experts in each field – media and journalist intelligence, media monitoring and analysis.
We will ensure you are serviced by a team who understand the specifics and nuances of your sector.
Flexibility to pick and choose the services relevant to you
A fast and intuitive platform with time-saving functionality
The Gorkana Media Database and Community Network is recognised as the most accurate, in-depth and trusted source of information on thousands of journalists and media outlets in the UK, Europe and US. PR professionals rely on Gorkana’s Media Database and ‘Media Alert’ emails everyday to help them target audiences more effectively. For more information on Gorkana please visit www.gorkana.com
Durrants is the UK’s leading media monitoring service. We monitor all channels- print, online, broadcast and social media, to bespoke briefs, so you fully understand your brand, competitors and spokespeople’s reputation. Durrants focuses on providing accurate and reliable coverage by combining innovative technology with editorially reviewed content. Skilled editors sort accurate, tailored coverage into categories, and add summaries and translations as needed, to allow you to understand your coverage instantly. This ensures you only receive the information you want, when you want it – saving you valuable time. For more information on Gorkana please visit www.durrants.co.uk
Metrica, a global leader in PR analysis and measurement providing the insight needed to prove and improve the effectiveness of your PR. Through the provision of flexible, cost-effective analysis, tailored to individual clients needs, we measure across all media delivering insight and consultancy which adds value at every stage of the PR lifecycle. Metrica’s customised service ensures our analysis is aligned to your PR objectives delivering tangible insight. We focus on measuring what matters to you not what is easy to measure. For more information on Gorkana please visit www.metrica.net
As a current customer your full service will be switched on over the coming weeks. This will give you access to the information you currently purchase through the integrated portal. Please contact your account manager for more details. If you are not a customer of one of the brands within the Gorkana Group – Gorkana, Durrants and Metrica – please contact your account manager who will be able to talk to you about which services will best suit your individual requirements.
If you would like to add more users to your integrated service please contact your account manager who will be able to work with you to ensure you have the most effective number of users required to meet
The Dashboard gives you a high level overview of what is going on in your media world. This ranges from charts showing your monitoring over the last three days, charts displaying your evaluation over the period you are interested in, and breaking news from Gorkana about Consumer and Financial PR stories.
The Dashboard has become vastly more useful, interactive and personalised. It gives you a high level overview of what is going on in your media world.
You can now set up up to 12 Dashboard components or “widgets” via the Personalise panel. Simply press the Personalise button and the panel will slide out to show you what components you can add.
Depending on your service permissions you can set up Monitoring and Evaluation charts on your Dashboard as well as choose to receive Gorkana PR News (Financial and Consumer), RSS news feeds and Twitter feeds from individuals or companies that you want to track. We will be adding more widgets to the Dashboard in the future.
When your dashboard is switched on it will already be set up with some default widgets based on your service entitlements but you may well want to personalise the selection and settings even further. You can amend visible widgets by clicking on the edit icon (pencil) on the top left of each widget.
To add a new widget click on the Personalise button towards the top right of the screen. This will display a panel on which you can see other components that you may want to add. These items will be underlined and clickable. If there is an item that is not underlined and clickable then it means either that you do not take that service (e.g. Evaluation) or that you have already put the maximum number of instances of that widget onto the Dashboard (e.g. Daily News Feed).
RSS stands for Really Simple Syndication and allows you to select news feeds of participating news organisations and display them in your portal Dashboard. Organisations who offer their content via RSS will show the orange RSS symbol on their web site with a link to where to get the relevant web address to use.
Simply copy the url (web address) of the feed that you want to add from the source site and paste it into the RSS component on your dashboard. You click on the edit button on the component (i.e. the little pencil icon) to see where you should paste the address. For example if you Google “Reuters RSS” you will find a selection of more than 30 tailored news feeds that you might want to add to your Dashboard. Just copy the relevant url and paste it in.
Simply put in the Twitter handle (username) of the person or organisation you want to track. For example Robert Peston, the BBC business editor is “@peston”. Enter this and hit save and his latest tweets will come through.
On the new integrated service Durrants Plan has been replaced with a Media Database that uses Gorkana’s in-depth and accurate journalist and Media outlet records. Gorkana is the leading service in the industry so we think you will like the quality of the new data.
In addition to having your login to the separate Gorkana service, through the new release of our website you are now able to view the same data within the new portal. You can click through on journalist or outlet names on your monitoring or do quick searches. If you want to build your lists or do more with the journalist or outlets simply click through automatically to the same record on the Gorkana service. Just click on the blue panel within the journalist or outlet record.
There are two ways to access the full Gorkana service. You can login directly to Gorkana with the username and password you have got. However, we have implemented “Single sign on” to all of our services so that if you login successfully to any one of them you can now click through to any of the other services without having to login again.
To link to Gorkana from you’re the integrated portal you can either click on the Gorkana logo at the top of the screen to get to the main screen, or you can click through on the blue panel on any journalist or media outlet record or on the blue panel on the Media Database search screen.
No, Gorkana media database is the leading media database in the UK with a tremendous reputation for accuracy and customer service. We know you will be very happy with the change of database provider.
Email Gorkana is an essential part of the Gorkana service. It gives access to a highly responsive team of researchers who can answer any supplementary questions you might have about specific journalists or media outlets. The Email Gorkana link appears on every page of the Media Database service within the integrated portal.
For users of both Durrants Monitoring and Metrica PR Measurement and Analysis you will be glad to know that you can now chart and view your analysed coverage via the integrated service. This means that you can conveniently view your analysed coverage alongside your monitored coverage to display Metrica analysed campaigns, topics and favourability.
There are two areas of the portal where you can chart your Metrica analysed coverage. From the Dashboard you are able to set up specific charts to display the performance of key messages and topics for particular campaigns. You can save these charts as part of your personalised Dashboard view so that you have a daily view of how you are performing on key campaigns and projects.
Alternatively you can create charts on the fly using the Create Report function available from the Evaluation part of the site. Filter your coverage based on your desired view, select the campaign or evaluation category, select your clips and run your reports. Conveniently, you can chart the top 5 or top 10 topics for a Metrica analysed campaign, so you can quickly assess where your PR programme is gaining most traction.
Simply by clicking the Metrica logo located above the menu bar you will be seamlessly taken to your MyMetrica evaluation dashboard. If you are set up as a user of both Durrants Media Coverage and MyMetrica there will be no need to log in again.
As a user of Metrica Radar, our social media monitoring and evaluation service via the social media tab. Metrica Radar allows you to gauge reaction of consumers to find out what they are saying and thinking about your industry your organisation, your brands and your spokespeople.
