Gorkana Group

Inanimate sources

Sky News’ economics editor Ed Conway has been talking to Press Gazette about his trade.  The financial crisis has certainly raised the profile of economics but the stories still need to be sourced.  “The economics beat is not so different from the rest of journalism, except that the stories are often buried in statistics rather than war zones or Parliamentary lobbies, so being able to explain them, and their relevance to the audience, is all the more essential.  Good journalism is about telling someone something they didn’t know before, and with luck it’s something that will change the way they look at the world.  Many of my stories have come courtesy of statistics or databases no one else had the appetite to mine.” The key skill for investigative journalism in finance is increasingly that of a forensic accountant.

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Michael Davies

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Michael is Head of Financial & Corporate PR News at Gorkana Group

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