Gorkana Group

Gorkana poster campaign launches on the tube

Well, it is not ours actually.  It’s our client’s Panasonic who are justly proud that their Viera range of televisions receives the most media endorsements. Certainly this was their instinctive impression and we were able to provide the proof, thus their posters carry the stamp “verified by Gorkana” on them.

It also shows another side to the world of evaluation.  The traditional strength of the discipline is that it is rooted to statistics and data, which, of course, naturally lends itself to benchmarking and assessing performance.

However, as this example shows, it can link perfectly with other marcomms disciplines which can leverage the empirical evidence at the heart of evaluation to originate creative campaigns.  It’s particularly exciting when we see a client make a positive business decision on the back of our work.  Keep your eye out for them – this one is at Oxford Circus.

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Michael Davies

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Michael is Head of Financial & Corporate PR News at Gorkana Group

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