18.00
Tuesday 10 May 2016
Sway, 61-65 Great Queen Street, London WC2B 5BZ

Join us for networking and drinks at an exclusive panel event to discuss the important elements of a successful brand, media and communications campaign in today’s fragmented, and often confusing, media landscape and the volatile consumer market.

We know PR and communications is an important channel for reaching consumers with brand messages and campaigns but it is part of a wider world of advertising and marketing but, as technology increasing creates challenges and opportunities the media world has changed and the lines between paid, owned and earned media have blurred.

So what media elements does a campaign need to incorporate to be successful? What are their strengths and how do brands make different media, content and messages work together to reach the right audiences at the right time with the right message.

Gorkana has assembled a stellar panel of marketing, comms and social media experts from brands including Blippar, The Co-operative Bank and Direct Line to discuss:

  • How marketing and PR initiatives can be tightly aligned and how  you determine that mix and the correct balance? Where do you start?
  • Have the roles of earned, owned and paid media changed? And where does social media fit in?
  • What challenges, and opportunities, new technologies – from AR to VR – and partnerships create and how do you make the most of them?

Events are exclusive to customers of the Gorkana Media Database or those who also subscribe to all three of our services: Media Database, Media Monitoring and PR Measurement services.

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