Frank O’Donnell, editor-in-chief at The Scotsman talked about his plans for the title, its digital growth and the loyalty of its readers at this Cision media briefing.

Launched in 1817 by William Ritchie and Charles Maclaren, The Scotsman is now distributed throughout Scotland with a current print circulation of 22,740. Its online and mobile sites receive 10 million page views per month, on average.

“It’s special because of the city (Edinburgh) we are in,” O’Donnell said. “The readers are really loyal – they care very passionately about the title. When you make a change in the paper, they are very, very quick to tell you what they think about it. That’s incredible, that’s passion.”

He added: “I want Scotland to be a country that does well. I want our businesses to do well. I want our trains to run on time, our buses to run on time.”

Click here to see the full write-up and discover the essential PR insights we took away from this exclusive event.

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