Lisa Smosarski, Stylist’s editor-in-chief, detailed how the brand is using its voice to highlight issues affecting its readership at an exclusive Cision media briefing.
Appearing alongside Anita Bhagwandas and Arabella Greenhill, the title’s beauty director and fashion director respectively, Smosarski outlined how Stylist produces content to satisfy its “time-poor, thought-rich” female audience at Weber Shandwick’s offices in Holborn.
The trio discussed the launch of the publication’s fashion and beauty hubs, which have enabled Greenhill and Bhagwandas to oversee content across print, online and video channels. This is designed to ensure all Stylist’s fashion and beauty content is complementary and maintains a consistent tone of voice.
They also discussed the annual Stylist Live event, the brand’s social media activity and how PRs can work effectively with its various platforms.