Career:

2006 - Gorkana, Director (UK)
2005 – KPMG, Head of PR for Global Financial Advisory Services
2002 – KPMG, part of the Corporate Communications team responsible for M&A and Private Equity
2000 – Golin/Harris Ludgate, Director, Public Affairs
1993 – Ludgate Communications, Graduate recruit

Education:

University of Buckingham, BSc Economics

Interests:

What did you want to be when you were a child?
Farmer – it’s a tractor thing

What was the best advice you received from your parents?
Treat others as you would expect to be treated yourself

Who is/was your best James Bond?
Sir Sean Connery

If you could have dinner with anyone, who would it be with and why?
Discussing “What if” with historical figures would be interesting, but probably somebody with a great story – somebody like Mallory, did he get to the top?

What’s your perfect weekend?
Nothing too prescriptive, but if it included sun-drenched, surf-lashed beaches, food, wine and family parties you wouldn’t be too far off the money. Failing that, Venice in the autumn

What language would you like to be fluent in and why?
French – I always wish I spoke it better than I do

What profession do you regret not pursuing?
Doctor

What do you demand in your colleagues?
A sense of perspective

If you could change one thing about PR what would it be?
The phrase PR comes with too much baggage. I am always suspicious of re-brandings but the term “communications” better reflects the discipline

Finally – On each line are two choices – pick one….