Opinion: social media opportunity in 2017
Danny Whatmough head of social, EMEA at Weber Shandwick, talks about PR and social media in 2016, and his expectations and hopes for the medium in 2017. 2016 was quite a year, [...]
Opinion: Four steps to choosing the right influencers for your brand
Following last week’s launch of the Gorkana Guide to Influencer Marketing, Carli Goodfellow, director of digital influence at Cirkle, shares her very own four-step [...]
Opinion: Seven deadly ways to approach an influencer
Following yesterday’s launch of Gorkana‘s Guide to Influencer Marketing, Joe Friel, head of influencer relations at Good Relations, says there are seven ways PRs [...]
Opinion: Four ways to get your PR workforce up to scratch on digital
The convergence of technology and digital has become a significant force within all forms of stakeholder engagement. The failure to deploy technology and digital comms can [...]
Opinion: PR can address lack of insight in B2B
Richard Fogg, CEO at CCgroup, talks about the lack of insight in B2B PR when compared with its consumer counterpart. PR is a ‘science’, he says, and can provide [...]
Opinion: Collaboration and crisis comms
Victoria Cross, managing partner at Instinctif Partners, argues that preparation for a crisis relies on collaborative communications. I chaired a panel debate recently for a [...]
Opinion: Updating the crisis manual for a new generation
Crisis management plans can be unwieldy, impractical and, therefore, redundant. Jason Nisse, partner at Newgate Communications, tells us why the corporate comms specialist has [...]
Opinion: The opportunity for brand-led content
Mark Flanagan, senior partner for content and digital strategy at Portland,  believes that there is opportunity for businesses to produce content that informs or entertains, [...]
Opinion: How to replace ‘hurry sickness’ with creative success
Chris Lewis’ new book, Too Fast To Think, which launches on Monday (October 3), looks into the industry’s busy, ‘disruptive’ work culture and how it hinders [...]
Opinion: University students pose a different challenge to brands and PRs
It’s Freshers’ Week at universities up and down the country and many PRs see this as the golden moment to establish a meaningful conversation between brands and new [...]
60 Seconds with Lucinda Kemeny
Lucinda Kemeny, who recently (19 July) joined British American Tobacco as head of communications of Next Generation Products (NGP), talks about her decision to move in-house [...]
Opinion: Why Iran is turning to proactive communications
Salamander Davoudi, co-founder and managing partner at Tancredi, explains how Iran’s corporate environment makes it an exciting frontier for PR. Iran is emerging as one [...]
Opinion: Mastering the basics of media relations
Thanks to technology and social platforms, media is accessible, almost everywhere and, in theory, can be used by every brand. So why do many businesses ignore the basics of [...]
Opinion: Make video streaming work for your budget
Rory Green, videographer at broadcast PR agency Shout! Communications, talks about video streaming as a valuable tool for PR campaigns and explores live streaming options for [...]
Opinion: How to pitch to broadcast media
Good Broadcast this week welcomed BBC journalist Jack Baine onto its team as a consultant. Working on programmes including BBC World News TV, BBC Radio 1 Newsbeat and BBC [...]
Opinion: ‘BuzzFeed speak’ leads the media agenda
Traditional media reporting has taken its lead from social media and ‘BuzzFeed speak’ this summer, notes Howard Bowden, media trainer and co-founder of [...]
Opinion: Making the most of employee-led storytelling
Sophie Lister, a client director at Hudson Sandler who specialises in corporate storytelling, talks about the value of an employer brand, and shares some tips for engaging [...]
Opinion: How PRs can optimise content for consumers
Communicators can deliver content optimised to reach consumers at the right time and in the right format if they put themselves in the driving seat, says Marcus Sorour, [...]
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