Opinion: ‘BuzzFeed speak’ leads the media agenda
Traditional media reporting has taken its lead from social media and ‘BuzzFeed speak’ this summer, notes Howard Bowden, media trainer and co-founder of [...]
Opinion: Making the most of employee-led storytelling
Sophie Lister, a client director at Hudson Sandler who specialises in corporate storytelling, talks about the value of an employer brand, and shares some tips for engaging [...]
Opinion: How PRs can optimise content for consumers
Communicators can deliver content optimised to reach consumers at the right time and in the right format if they put themselves in the driving seat, says Marcus Sorour, [...]
Opinion: Five ways the Great British Bake Off can enhance a brand’s profile
Great British Bake Off returned to the screens last night and, with last year’s average audience comprising more than 12 million people, there is huge opportunity for brands [...]
Pitching to the Press: top tips from Gorkana’s media briefings
Gorkana’s PR News Alerts are taking a break for the next two weeks. But never fear, we’ve got something very special for you to mull over during that time. Here are eight top [...]
PR Apprenticeships – views from a rising star
Jessica Kirby was one of the first to take part in the PRCA’s year-long PR Apprentice scheme back in 2012. Four years later, and now a senior account executive at Cirkle [...]
Opinion: The five essential ingredients for a good CEO-communications director relationship
A good relationship with the CEO is essential for communications directors who want to make themselves heard within their organisation. Kate McFerran, partner at Westbourne [...]
Opinion: PR – Pioneering the way for women in senior roles
Aliya Vigor-Robertson, co-founder at London-based HR company JourneyHR, explains why PR is a relatively strong industry for female progression, though she emphasises the need [...]
Opinion: Ethics in the PR industry
Adherence to a code of ethics is essential for the health of the PR industry, says Claire Walker, CEO at Firefly Communications. She suggests four top tips to ensure that high [...]
Opinion: Influencer Marketing – you have to earn it!
W Communications launched a new division, W Influencer, this month, with the aim of bringing the benefits of “earned advocacy” to a wider range of brands. W’s [...]
White Paper: 9 key insights into journalism and social media in the UK
Gorkana’s latest White Paper: 9 Key Insights Into Journalism and Social Media in the UK, based on an annual survey, shows that social media, and the way that it is used [...]
Opinion: How recruitment can close the PR skills gap
Peter Cobley, managing director at recruitment consultancy Found Us, explains how he thinks talent pipelining could help tackle the PR industry’s skills gap.  [...]
Opinion: Keep calm and brave Brexit
In light of Brexit, Kitty Parry, CEO at financial PR consultancy Templars Communications, advises communications professionals around how they can create confidence in the [...]
Opinion: Is Brexit re-writing the rules of corporate risk management?
For public relations practitioners, says John Orme, senior partner and counsellor at Porter Novelli, Brexit necessitates careful risk management. Trying to understand who the [...]
Opinion: How SMEs can get the most from PR
Luke Budka, director at TopLine Comms, tells us the challenges SMEs face when it comes to PR, and what to keep in mind when looking to appoint an agency. The main PR challenge [...]
Opinion: Analysing effective communication and leadership
As the agency publishes its fifth annual Ketchum Leadership Communication Monitor (KLCM) study, Rod Cartwright, director, global corporate and public affairs practice, [...]
Opinion: AMEC 2016: Real measurement never stops
In the week of the AMEC Summit in London, Ben Levine, vice president at Ketchum, shares a reminder that measurement should not be viewed as a single, isolated step in a [...]
Opinion: Four ways to inspire creativity in your PR campaign
“Creativity is the standard that sets people in PR apart”, says Sophie Chadwick, account director at PR and creative agency Peppermint Soda. With the majority of [...]
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