Journalists reveal most irritating PR jargon
Journalists across the UK and US have revealed the top ten most annoying pieces of jargon they find in emails and press releases from PRs, with “reach out” and “growthhacking” [...]
Plan to ensure PR Award entries shine
In a special Gorkana webinar this week, Red Consultancy MD Emily Morgan and Gorkana’s head of insight Paul Hender explained how to write a prize-winning AMEC Award entry ahead [...]
A guide to influencer marketing
Takumi, a free app which aims to “revolutionise the way brands engage with influencers on Instagram, launched in October 2015. Three months on, and with clients including [...]
Gorkana’s Christmas Pitching guide: 8 top tips on how journalists want to be pitched to
With the final news alert for the year, Gorkana rounds up key learnings from our journalist interviews and media briefings over the last six months to help you get the [...]
Seven top tips for running a successful broadcast campaign
National TV coverage is sought after by many brands and businesses. Claire Palmer, head of UK broadcast at TVC Group, offers her top tips for gaining that piece of [...]
PRCA Young Communicator of the Year Andrew Barratt on the three ways you can build your profile in the comms world when starting out
Andrew Barratt, head of Ogilvy Pride UK, is the PRCA’s Young Communicator of the Year, it was announced this week. We asked Andrew for his three top tips on what you [...]
Pitch your way to better coverage
Gorkana rounds up key learnings from our journalist interviews and briefings over the last six months to help you get the coverage of your dreams Know the essentials Being [...]
10 pitching tips for Christmas
Pitch your way to more and better coverage in 2015 with these tips from Gorkana briefings and interviews over the last six months. Go with the personal touch Cosmopolitan’s [...]
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