Debbie Zaman, With PR
Opinion: How PR will survive in the “age of automation”
The creative industries will need to adapt to the reality of automation, argues With PR founder Debbie Zaman. But will PR ever be fully automated? The age of automation is [...]
Cision webinar with Slimming World and Paul Hender
Cision webinar to reveal “the most important concept in PR”
You might say it’s the single most important concept in PR. The Museum of London used it to double its visitor numbers and uncover messages that resonate with its [...]
Johnny Pitt at The Creative Shootout
Opinion: Why a PR award for creativity is what the industry needs
Launch founder Johnny Pitt gives his views on “traditional” awards ceremonies and reveals why he started The Creative Shootout – an award that involves a live creative pitch. [...]
Opinion: fake news
Opinion: Fake news is good news for communicators
James Staunton, partner at Instinctif Partners, argues that fake news could actually breathe new life into media relations and communications in general. Fake news has been a [...]
Amplify your success with PR targeting
Discover the PR targeting technique that toppled Ed Sheeran
There’s no reason you should have heard of Daisy Clark. She’s an ordinary teenage girl who likes the guitar and has barely left her home county of Cornwall. Yet, earlier this [...]
Mazar Masud
Opinion: PR mentorship is a win-win deal for everyone involved
Whether for the mentor, mentee or the organisation itself – PR mentoring is win-win for all, says Mazar Masud, senior consultant at Powerscourt and Taylor Bennett Foundation [...]
Nicholas Lazarus
Opinion: Why today’s consumers demand live content across platforms
Nicholas Lazarus, co-founder of Sassy Films, describes the ever-changing nature of broadcast media and how consumers are increasingly migrating towards social networks for [...]
Opinion: How IR professionals can make CEO
Oskar Yasar, managing partner of Broome Yasar Partnership, shares his views a pressing issue for ambitious investor relations and corporate affairs leaders: how communicators [...]
Opinion: Look beyond reach to find the right influencers
Identifying influencers with a real connection to your cause is essential for running successful PR campaigns, says Katie Malark, Allison+Partners’ senior research director. [...]
Opinion: What future for women in PR?
The future for women in PR will be getting paid the same as men doing the same job and having gender balance in the boardroom, writes Angela Oakes of Global Women in PR. But [...]
Opinion: How PR campaigns should represent the LGBTQ community
This Pride month, Jeff Ingold, account manager at W Communications, walks us through the “dos” and “don’ts” for representing and engaging the [...]
Opinion: The press release isn’t just alive and kicking – it’s in rude health
David Walker, senior account manager at creative communications consultancy Beattie, explains why the press release remains a PR staple.  It’s fashionable in PR circles to say [...]
60 Seconds with CIPR’s Jason MacKenzie
Gorkana caught up with Jason MacKenzie, the president of the CIPR, to find out about his goals for the association, his career highlight to date and the advice he’d give [...]
Opinion: How pop music from the 80s can help a small agency
The 80s. Big hair, ski-pants, good times and – some might say – great music. But what could this super glossy era of  pop teach PRs about starting up and running a [...]
Opinion: How to stand-out at Advertising Week
Sarah Ramamurthy, account director at MWWPR UK, offers a guide for PR professionals navigating Advertising Week in 2017.   Advertising Week Europe (20-24 March) sees the great [...]
Opinion: Programmatic PR is here
Adrian Ma, Fanclub PR’s founder, explains programmatic PR and why the PR industry needs to embrace it and understand its media impact. Daniel John Sobieski is a 68-year-old [...]
Opinion: Engaging the UK’s Polish Community
Ewelina Krzysztofik, MD at 2Sisters PR, talks about the unique challenge and opportunity that communicating with the Polish community in the UK offers.  With most Poles [...]
Why wine PR doesn’t have to leave you with a headache
Influencing people to buy and drink wine doesn’t sound like a tough job – but as one of the most “saturated” categories in FMCG, wine brands face a difficult [...]
1 2 3 4 6
Copyright © 2017 Gorkana