PR Case Study: 50 Things To Do Before You’re 11¾
When the National Trust wanted to send a rallying cry to the kids of the UK this summer to “start a lifelong love affair with the great outdoors”, Mischief built [...]
PR Case Study: No Man’s Sky
To celebrate the release of the highly anticipated space adventure game No Man’s Sky on PlayStation 4, Fever enlisted the help of comedian Bill Bailey to “go where [...]
PR Case Study: #DontQuitDoIt
Inspired by clients who have been through life-changing injuries, Irwin Mitchell and Instinctif Partners launched a campaign to highlight the crucial role that sport can play [...]
PR Case Study: Missing Type
The Missing Type NHS campaign by Engine has won multiple awards this year, including a Health & Wellness Lion at the 2016 Cannes Lions Festival of Creativity. The campaign [...]
PR Case Study: The Lyst Canine Collection
When British online fashion platform Lyst wanted to be identified as the brand that “did things differently”, Pitch came up with The Lyst Canine Collection, [...]
Video case study: MSD Animal Health – The Big Tick Project
Shout Communications and MSD Animal Health used video, research and influencers to raise awareness of the danger posed by ticks. The campaign led to increased sales of [...]
PR Case Study: GrandFest 2016
In 2015, TVC launched GrandFest, a one-day festival for the “older people’s” charity Royal Voluntary Service (RVS), to showcase the craft skills of talented older [...]
PR Case Study: The re-launch of Virgin Radio
To mark the re-launch of Virgin Radio this year, Wireless Group’s in-house PR team partnered up with Virgin Trains to transform a Manchester to London train into a live [...]
Video case study: Goodyear – launching the eagle
Goodyear brought Bottle onboard for a creative and innovative campaign to launch a new tyre product. The video-led campaign raised brand awareness and reinforced [...]
PR Case Study: #Try20
When PHA Media was enlisted to support Living Streets’ National Walking Month 2016 and change the behaviour of the general public, particularly among the middle aged, the [...]
B2B Case Study: ‘The Patron’s Lunch’
On the Queen’s 90th birthday, FleishmanHillard Fishburn helped to bring the public’s attention to the support the monarch gives to not-for-profit organisations all [...]
PR Case Study: Disastrous Best Man Speeches
When wedding accessory and stationery supplier Bride & Groom Direct wanted to enhance its online visibility and SEO, PR agency Search Laboratory devised [...]
B2B Case Study: ‘Making Telegraph Hill tasty to the grocery sector’
To position ‘audience first’ ad agency Telegraph Hill to brands as a leader in the food and drink sector, Velvet PR initiated a campaign that utilised its [...]
PR Case Study: The Aldi Wine Store
To promote the launch of Aldi’s new online wine platform, Clarion Communications launched an ‘Apple store’ of wine shops to capitalise on the discount supermarket [...]
Case Study: WheresTheSticker
When the Food Standards Agency looked to encourage restaurant goers to seek out its green ratings stickers in restaurant windows, Threepipe came up with “thumb [...]
PR Case Study: Sounds of the Neighbourhood
When IHG-owned Hotel Indigo wanted to highlight the influence of the surroundings of each of its hotels, its PR team got TV and radio presenter Edith Bowman to help launch a [...]
Case Study: The World’s First Mankini Emoji
When hen and stag party brand Red7 Leisure wanted to enhance its market share, Red Hot Penny came up with a PR and SEO campaign to leverage the popularity of emojis by [...]
Case Study: Victoria Pendleton Switching Saddles
When Betfair looked to beat its competitors last year, Pitch came up with a year-long campaign which challenged Olympic cyclist champion Victoria Pendleton to abandon the bike [...]
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