PR Case Study: Mr. Men and Little Miss: 45th anniversary
To celebrate the 45th anniversary of the Mr. Men and Little Miss children’s series, Aduro Communications created the first ever ‘Mini Museum’, designed specifically for [...]
Opinion: The digital future of stakeholder engagement
Stanford University’s Alan Marks and Stacey Tank of The Home Depot, and co-authors of the Arthur W. Page Society’s report: The CCO as Builder of Digital Engagement [...]
PR Case Study: Missing Type 2016
In 2016, the multiple award-winning Missing Type campaign returned on an even grander scale, with As, Bs and Os disappearing from locations, brand names and media titles [...]
PR Case Study: Barnardo’s #BelieveinMe
With its #BelieveinMe campaign, Barnardo’s worked with Stand Agency to highlight the strength and potential of the vulnerable children and young people that it supports. [...]
PR Case Study: Fiat Professional Tradesman Trials
Fiat Professional and Performance Communications launched a campaign that reflected the affinity between football and the trades by providing one tradesman with the chance to [...]
PR Case Study: Flora lunchbox challenge
Golin found that recent improvements to children’s school dinners didn’t extend to packed lunches. In ‘back to school’ week this September, Flora offered [...]
PR Case Study: Around the world in 15 minutes
For a pro bono campaign project, Frame PR capitalised on a visit that George Clooney made to a shop run by, and for, homeless people. The visit resulted in a 20% increase in [...]
PR Case Study: The Banana Ban
Tricker PR drove ticket sales for the Scottish Traditional Boat Festival with a low budget campaign inspired by ancient mariner superstitions that saw bananas banned in a [...]
PR Case Study: 50 Things To Do Before You’re 11¾
When the National Trust wanted to send a rallying cry to the kids of the UK this summer to “start a lifelong love affair with the great outdoors”, Mischief built [...]
PR Case Study: No Man’s Sky
To celebrate the release of the highly anticipated space adventure game No Man’s Sky on PlayStation 4, Fever enlisted the help of comedian Bill Bailey to “go where [...]
PR Case Study: #DontQuitDoIt
Inspired by clients who have been through life-changing injuries, Irwin Mitchell and Instinctif Partners launched a campaign to highlight the crucial role that sport can play [...]
PR Case Study: Missing Type
The Missing Type NHS campaign by Engine has won multiple awards this year, including a Health & Wellness Lion at the 2016 Cannes Lions Festival of Creativity. The campaign [...]
PR Case Study: The Lyst Canine Collection
When British online fashion platform Lyst wanted to be identified as the brand that “did things differently”, Pitch came up with The Lyst Canine Collection, [...]
Video case study: MSD Animal Health – The Big Tick Project
Shout Communications and MSD Animal Health used video, research and influencers to raise awareness of the danger posed by ticks. The campaign led to increased sales of [...]
PR Case Study: GrandFest 2016
In 2015, TVC launched GrandFest, a one-day festival for the “older people’s” charity Royal Voluntary Service (RVS), to showcase the craft skills of talented older [...]
PR Case Study: The re-launch of Virgin Radio
To mark the re-launch of Virgin Radio this year, Wireless Group’s in-house PR team partnered up with Virgin Trains to transform a Manchester to London train into a live [...]
Video case study: Goodyear – launching the eagle
Goodyear brought Bottle onboard for a creative and innovative campaign to launch a new tyre product. The video-led campaign raised brand awareness and reinforced [...]
PR Case Study: #Try20
When PHA Media was enlisted to support Living Streets’ National Walking Month 2016 and change the behaviour of the general public, particularly among the middle aged, the [...]
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