PR Case Study: The Real Mr Darcy
TV channel Drama wanted to create a PR campaign to promote its Jane Austen season, which would launch on 12 February. To fire up media attention, UKTV’s in-house PR team, in [...]
PR Case Study: Banning “Fur” from Warhammer
For the cost of a postage stamp, animal protection charity PETA made headlines around the world, trended on Facebook, and received record website traffic after appealing to [...]
PR Case Study: Sending Innis & Gunn IPA to India
To launch Innis & Gunn’s new India Pale Ale, Manifest London sent a hitchhiker on a gruelling 5,000 mile journey from Edinburgh to India, using only the Scottish brewer’s [...]
PR Case Study: London’s Burning
When creative production company Artichoke wanted to raise the profile of the London’s Burning festival, as part of the commemoration of the 350th anniversary of the [...]
B2B Case Study: GenMobile
WE Communications and Aruba used a research-based campaign to make the benefits of networking technology clear to a wider business audience. The GenMobile campaign focused on [...]
PR Case Study: Mr. Men and Little Miss: 45th anniversary
To celebrate the 45th anniversary of the Mr. Men and Little Miss children’s series, Aduro Communications created the first ever ‘Mini Museum’, designed specifically for [...]
Opinion: The digital future of stakeholder engagement
Stanford University’s Alan Marks and Stacey Tank of The Home Depot, and co-authors of the Arthur W. Page Society’s report: The CCO as Builder of Digital Engagement [...]
PR Case Study: Missing Type 2016
In 2016, the multiple award-winning Missing Type campaign returned on an even grander scale, with As, Bs and Os disappearing from locations, brand names and media titles [...]
PR Case Study: Barnardo’s #BelieveinMe
With its #BelieveinMe campaign, Barnardo’s worked with Stand Agency to highlight the strength and potential of the vulnerable children and young people that it supports. [...]
PR Case Study: Fiat Professional Tradesman Trials
Fiat Professional and Performance Communications launched a campaign that reflected the affinity between football and the trades by providing one tradesman with the chance to [...]
PR Case Study: Flora lunchbox challenge
Golin found that recent improvements to children’s school dinners didn’t extend to packed lunches. In ‘back to school’ week this September, Flora offered [...]
PR Case Study: Around the world in 15 minutes
For a pro bono campaign project, Frame PR capitalised on a visit that George Clooney made to a shop run by, and for, homeless people. The visit resulted in a 20% increase in [...]
PR Case Study: The Banana Ban
Tricker PR drove ticket sales for the Scottish Traditional Boat Festival with a low budget campaign inspired by ancient mariner superstitions that saw bananas banned in a [...]
PR Case Study: 50 Things To Do Before You’re 11¾
When the National Trust wanted to send a rallying cry to the kids of the UK this summer to “start a lifelong love affair with the great outdoors”, Mischief built [...]
PR Case Study: No Man’s Sky
To celebrate the release of the highly anticipated space adventure game No Man’s Sky on PlayStation 4, Fever enlisted the help of comedian Bill Bailey to “go where [...]
PR Case Study: #DontQuitDoIt
Inspired by clients who have been through life-changing injuries, Irwin Mitchell and Instinctif Partners launched a campaign to highlight the crucial role that sport can play [...]
PR Case Study: Missing Type
The Missing Type NHS campaign by Engine has won multiple awards this year, including a Health & Wellness Lion at the 2016 Cannes Lions Festival of Creativity. The campaign [...]
PR Case Study: The Lyst Canine Collection
When British online fashion platform Lyst wanted to be identified as the brand that “did things differently”, Pitch came up with The Lyst Canine Collection, [...]
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