LADbible: the rise of social publishers and why this matters to the PR industry at CommsCon
We are living in the ‘social media age’, where audience are connected like never before. This has undeniably had a profound impact on the media industry. In the last decade, [...]
60 Seconds with TVC Group
60 Seconds with TVC Group’s James Myers
James Myers, group managing director at TVC Group, reminisces about his time at the agency as it celebrates its 20th anniversary. TVC Group has just turned 20, with you at the [...]
PR News in Brief
PR news round-up (20-24 August)
Here’s a round-up of the week’s top PR news, featuring Cision’s latest white paper, LADBible’s CommsCon session and new wins for Cirkle, Red Lorry [...]
The four steps to creating a foolproof crisis comms response
Building a foolproof crisis comms response in four steps
Perhaps the most important role for a PR is to be able to guide their company or client through a crisis. Given that nothing can wipe reputation, prestige and share price from [...]
PR Case Study: Flint - PROCESSIONS
PR Case Study: Flint – PROCESSIONS
Flint created a media relations campaign to help Artichoke drive awareness of its PROCESSIONS march, which celebrated the 100th anniversary of women first being able to vote.  [...]
Opinion: Why the north offers a world of comms opportunities
Opinion: Why the north offers a world of comms opportunities
Alex Pegler, account manager at Higginson Strategy – which has offices in both London and Chester, explores how the northern powerhouse can drive comms opportunities [...]
60 Seconds with Bland PR
60 Seconds with Bland PR’s Alice and Heidi Bland
Alice and Heidi Bland, co-founders of Bland PR, reveal what it’s like to work with your twin, the pair’s complementary backgrounds and how the agency combines both [...]
PR Case Study: AmazeRealise - #AutoTraderGoals
PR Case Study: AmazeRealise – #AutoTraderGoals
AmazeRealise helped Auto Trader capitalise on the World Cup despite not being a sponsor through its #AutoTraderGoals campaign, which evolved as England progressed through the [...]
60 Seconds with Quill PR
60 Seconds with Quill PR’s Louise Hill
Louise Hill, head of content at Quill PR, discusses switching from journalism to a content-focused PR role, the importance of content to a business and the big issues facing [...]
PR News in Brief
PR news round-up (13-17 August)
Here’s a round-up of the week’s top PR news, featuring Auto Trader’s #AutoTraderGoals campaign, Speed’s Laura Tallett and new account wins at Milk [...]
Opinion: Lack of CEO engagement in comms impacts business growth
Opinion: Lack of CEO engagement in comms impacts business growth
Laura Tallett, director of business and corporate at Speed Communications, discusses the struggle of engaging CEOs in marketing activity and how to overcome these barriers. [...]
Opinion: How award wins such as Product of the Year help build a PRable brand story
Opinion: How award wins help build a PRable brand story
Antonia Goddard, marketing and communications executive at Product of the Year, explores how brands can leverage winning an industry award. In the age of instant digital [...]
60 Seconds with Heavyweight Sports
60 Seconds with Heavyweight Sports’ Adam Roland
Adam Roland, founder of Heavyweight Sports, discusses why he left talkSPORT to set up the agency, its new Pound for Pound content arm and his favourite PR stunt. What made you [...]
PR News in Brief
PR news round-up (6-10 August)
Here’s a round-up of the week’s top PR news, featuring Don’t Cry Wolf founder John Brown, Grifco’s acquisition and new senior appointments at Headland [...]
Opinion: Why non-execs are PR
Opinion: Why non-execs are PR’s bridge into the boardroom
Scott Addison and Tal Donahue, board director and senior account manager respectively at Infinite Global, argue that communicators should build relationships with [...]
PR Case Study: Speed - Pitch Perfect for Pawchestra
PR Case Study: Speed – Pitch Perfect for Pawchestra
Speed used the idea of a classical music designed for dogs to help promote dog nutrition brand EUKANUBA’s new lifelong wellbeing messaging to its key target audience at [...]
Opinion: Communicators must help promote health data sharing
Opinion: Communicators must help promote health data sharing
Catherine Desmidt, associate director and head of the health practice at Hotwire, argues that communicators must help health practitioners explain how data sharing benefits [...]
London and Partners
London and Partners’ Laura Citron to discuss London’s ‘brand’
The CIPR Greater London Group will kick-off its annual lecture programme in September with a discussion about the ‘London brand’ and how the capital is being [...]
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