Where do retail trade shows offer PRs value?
Next week’s World Retail Congress and the recent Retail Week Live are just two of the many annual retail trade shows PRs can attend throughout the year. But is there [...]
Pitching to the modern newsroom
Newsrooms across newer titles such as Quartz, are moving away from ‘traditional’ ways of working which are commonly focused on set ‘beats’ and key, formal and physical, [...]
Ad-blocking presents PR opportunity
Last week’s Guardian Changing Media Summit highlighted once again that ad-blocking, the practice of using software to remove banner ads from web pages, desktops and [...]
OPINION: When brands should speak up on Brexit
Andrew Clark, recently appointed public affairs director at Burson-Marsteller and a former deputy business editor of The Times, identifies four key questions business [...]
How to pitch in to new titles
The launch of new media titles is high on the mind of PR and comms professionals this week as Trinity Mirror debuted its national newspaper The New Day with a £5m advertising [...]
Fairtrade Fortnight cuts through with a simple message
Launched in 1997 by the Fairtrade Foundation, Fairtrade Fortnight is at the heart of the brand’s mission to promote fair pay for farmers in the Third World and it [...]
MWC 2016: three key PR takeaways
A record turnout of more than 100,000 attendees and around 4,000 businesses exhibiting across the four days of  Mobile World Congress (MWC) made headlines for brands like [...]
Brexit debate calls for clearer comms
The Brexit debate in the UK is gaining momentum now David Cameron has announced the referendum on Britain’s membership of the EU will take place on June 23 this year. [...]
Mobile World Congress helps brands stand out
Mobile World Congress (MWC), which will be held in Barcelona next week (from 22-25 February), is the biggest mobile and technology conference in the world [...]
New opportunities on Twitter for PRs
Twitter reported its financial results for the quarter ending in December 31, 2015 yesterday (10 February), highlighting its hopes for user growth, its focus on marketing and [...]
The key to CSR is authenticity
Corporate reputation accounts for £790bn of the value of businesses in the FTSE 350, according to the latest UK Reputation Dividend Report. Companies have attempted to boost [...]
How #charitytuesday boosts PR
Every week large charities such as Dementia UK, the Big Lottery Fund, Heritage UK and WaterAid, use #charitytuesday to promote their causes via Twitter. As a hashtag, it [...]
Facebook’s results: 3 takeaways for PRs
Facebook reported its financial results for the quarter ending on December 31 2015 yesterday (January 27), highlighting its wide user base, with more than a billion monthly [...]
Retail discounts: how PRs should respond
The line between promotional seasons in retail has become blurred. Who can tell where Black Friday begins and the summer sale ends when there is a concoction of mid-season [...]
Change comms impacts positively on business
In a special Gorkana webinar this week, Ketchum directors David Rockland and Kieran Colville explained how the agency helps businesses change, how it measures change [...]
Davos 2016: how PRs can realise the true opportunity this week’s forum presents
This week’s World Economic Forum (WEF), held in Davos and commonly referred to by its place-name, is both star-studded, including celebrities from Bono to Leonardo [...]
As ‘Blue Monday’ informed news agendas again this year, what opportunities can brands and PRs find in such media concepts?
Blue Monday, the third Monday in January which is apparently the most depressing day of the year, is an annual media concept but it divides opinion. While many brands – [...]
How brands can adapt a successful food and drink PR strategy in the wake of the Government’s latest healthy eating push
Food and drink brands, particularly those aimed at children, are in the spotlight for what they put in their products and how they market them to the public. With the [...]
1 3 4 5 6
Copyright © 2017 Gorkana