Fairtrade Fortnight cuts through with a simple message
Launched in 1997 by the Fairtrade Foundation, Fairtrade Fortnight is at the heart of the brand’s mission to promote fair pay for farmers in the Third World and it [...]
Davos 2016: how PRs can realise the true opportunity this week’s forum presents
This week’s World Economic Forum (WEF), held in Davos and commonly referred to by its place-name, is both star-studded, including celebrities from Bono to Leonardo [...]
As ‘Blue Monday’ informed news agendas again this year, what opportunities can brands and PRs find in such media concepts?
Blue Monday, the third Monday in January which is apparently the most depressing day of the year, is an annual media concept but it divides opinion. While many brands – [...]
How brands can adapt a successful food and drink PR strategy in the wake of the Government’s latest healthy eating push
Food and drink brands, particularly those aimed at children, are in the spotlight for what they put in their products and how they market them to the public. With the [...]