Digital Marketing World Forum: three PR takeaways
The Digital Marketing World Forum, which took place in London last week, hosted big players in the marketing and communications industry with speakers from brands including [...]
What fewer education reporters means for PRs
BBC education correspondent, Sean Coughlan, recently published an opinion piece on the international education and innovation title WISE ed.review, which argues that there are [...]
PR industry grows 34% since 2013 but faces challenges, PRCA Census 2016 says
The PR industry is estimated to be worth 34% more than in 2013 according to the Public Relations Consultants Association’s (PRCA) Census report, but it predicts salaries will [...]
Is Tuesday the best day to pitch to online titles?
New research from digital market intelligence firm SimilarWeb shows that top news sites get the highest amount of traffic on Tuesdays. Gorkana asks Punch Communications, Fleet [...]
PR agencies make the case for leading digital activity
Digital network SoDA ‘s 2016-2017 Digital Outlook Study highlights that brands, or clients, are handing their digital budget to agencies more frequently, and the [...]
‘The myth that Facebook isn’t a channel for B2B comms is dead’
Hotwire PR and market research company Vanson Bourne have launched The Changing Face of Influence report, which highlights the finding that B2B decision makers are influenced [...]
Eight ways PRs can tackle the consumer health debate
The consumer health debate is growing in momentum as the Committee of Advertising Practice (CAP) runs a public consultation on how food and drink products should be advertised [...]
PRs respond to Twitter’s new 140 rules
Twitter’s latest efforts to improve user and financial growth have seen the platform create more space for users to express themselves through its famous 140 character limit. [...]
News apps: how they’ve changed the newsroom and why it matters in PR
News apps and new software are growing in importance for newsbrands and have even changed the dynamics within newsrooms and the way journalists work. Comms professionals from [...]
PR agency M&A activity rises by 54% in 2016
Merger and acquisition (M&A) deals in the global PR sector have risen by 54% in the first quarter of 2016, according to research by Results International. [...]
How the rise in chatbots impacts digital PR
Chatbots, which brands and publishers are using more frequently to engage with digital audiences, could reach up to two billion users in the next couple of years, according to [...]
How Twitter’s ‘live’ offering will provide value for PR
Twitter reported its financial results for the quarter ending on March 31 this week, highlighting its ‘live’ strategy for 2016, which will focus on creating more premium [...]
News coverage drives charity campaigns, finds Gorkana survey
Gorkana’s first Charity Attitudes Benchmarking Survey shows how positive and negative media coverage can affect charity campaign success and, in particular, how positive media [...]
World Retail Congress: What PRs need to know
This week’s World Retail Congress (12-14 April) emphasised the need for retailers to create an all-encompassing experience for consumers as global sales slow and brand [...]
Where do retail trade shows offer PRs value?
Next week’s World Retail Congress and the recent Retail Week Live are just two of the many annual retail trade shows PRs can attend throughout the year. But is there [...]
Pitching to the modern newsroom
Newsrooms across newer titles such as Quartz, are moving away from ‘traditional’ ways of working which are commonly focused on set ‘beats’ and key, formal and physical, [...]
Ad-blocking presents PR opportunity
Last week’s Guardian Changing Media Summit highlighted once again that ad-blocking, the practice of using software to remove banner ads from web pages, desktops and [...]
OPINION: When brands should speak up on Brexit
Andrew Clark, recently appointed public affairs director at Burson-Marsteller and a former deputy business editor of The Times, identifies four key questions business [...]
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