PRs respond to Twitter’s new 140 rules
Twitter’s latest efforts to improve user and financial growth have seen the platform create more space for users to express themselves through its famous 140 character limit. [...]
News apps: how they’ve changed the newsroom and why it matters in PR
News apps and new software are growing in importance for newsbrands and have even changed the dynamics within newsrooms and the way journalists work. Comms professionals from [...]
PR agency M&A activity rises by 54% in 2016
Merger and acquisition (M&A) deals in the global PR sector have risen by 54% in the first quarter of 2016, according to research by Results International. [...]
How the rise in chatbots impacts digital PR
Chatbots, which brands and publishers are using more frequently to engage with digital audiences, could reach up to two billion users in the next couple of years, according to [...]
How Twitter’s ‘live’ offering will provide value for PR
Twitter reported its financial results for the quarter ending on March 31 this week, highlighting its ‘live’ strategy for 2016, which will focus on creating more premium [...]
News coverage drives charity campaigns, finds Gorkana survey
Gorkana’s first Charity Attitudes Benchmarking Survey shows how positive and negative media coverage can affect charity campaign success and, in particular, how positive media [...]
World Retail Congress: What PRs need to know
This week’s World Retail Congress (12-14 April) emphasised the need for retailers to create an all-encompassing experience for consumers as global sales slow and brand [...]
Where do retail trade shows offer PRs value?
Next week’s World Retail Congress and the recent Retail Week Live are just two of the many annual retail trade shows PRs can attend throughout the year. But is there [...]
Pitching to the modern newsroom
Newsrooms across newer titles such as Quartz, are moving away from ‘traditional’ ways of working which are commonly focused on set ‘beats’ and key, formal and physical, [...]
Ad-blocking presents PR opportunity
Last week’s Guardian Changing Media Summit highlighted once again that ad-blocking, the practice of using software to remove banner ads from web pages, desktops and [...]
OPINION: When brands should speak up on Brexit
Andrew Clark, recently appointed public affairs director at Burson-Marsteller and a former deputy business editor of The Times, identifies four key questions business [...]
How to pitch in to new titles
The launch of new media titles is high on the mind of PR and comms professionals this week as Trinity Mirror debuted its national newspaper The New Day with a £5m advertising [...]
Fairtrade Fortnight cuts through with a simple message
Launched in 1997 by the Fairtrade Foundation, Fairtrade Fortnight is at the heart of the brand’s mission to promote fair pay for farmers in the Third World and it [...]
MWC 2016: three key PR takeaways
A record turnout of more than 100,000 attendees and around 4,000 businesses exhibiting across the four days of  Mobile World Congress (MWC) made headlines for brands like [...]
Brexit debate calls for clearer comms
The Brexit debate in the UK is gaining momentum now David Cameron has announced the referendum on Britain’s membership of the EU will take place on June 23 this year. [...]
Mobile World Congress helps brands stand out
Mobile World Congress (MWC), which will be held in Barcelona next week (from 22-25 February), is the biggest mobile and technology conference in the world [...]
New opportunities on Twitter for PRs
Twitter reported its financial results for the quarter ending in December 31, 2015 yesterday (10 February), highlighting its hopes for user growth, its focus on marketing and [...]
The key to CSR is authenticity
Corporate reputation accounts for £790bn of the value of businesses in the FTSE 350, according to the latest UK Reputation Dividend Report. Companies have attempted to boost [...]
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