PRs share their favourite Olympic moments
In the aftermath of the Rio Olympics 2016, Gorkana asks comms pros to pick their PR highlights from the event. This month’s Olympic Games in Brazil, which ended on [...]
Filtering online trolls: a good or bad PR idea?
As Twitter becomes the latest in a range of social platforms to limit negative comments on its posts, Gorkana asks comms pros from Bell Pottinger, Cirkle and MHP if limiting [...]
Live streaming is the “most engaging” form of video content: what does this mean for PR?
Video content agency Through The I has released research showing that consumers are paying more attention to live streaming than pre-recorded video content. Comms pros from [...]
Positive social media coverage increasingly drives charity donations, shows Gorkana survey
For the second business quarter (April-June 2016) Gorkana’s Charity Attitudes Benchmarking Survey shows that positive social media coverage is increasingly influential in [...]
What robo-journalism means for PR
The Washington Post has revealed that it will use ‘robot’ reporters to produce simple data stories during The Olympic Games in Rio and joins an increasing group of [...]
Three ways Instagram Stories will be useful in PR
Instagram’s latest platform update, ‘Stories’, which allows users to upload temporary photos and videos, has caused a burst of online debate this week. While users argue about [...]
The PRs benefiting from the rise of ‘good news’
This summer, The Guardian has become the latest publication to focus on news with a ‘positive’ spin, joining the likes of Huffington Post and the short-lived New Day, as well [...]
The pop-up paper and its PR value
As The New European publisher Archant reveals that it will continue to publish issues of the pop-up title after its initial cut-off date, Gorkana explores the opportunities [...]
What PRs think of Twitter’s ‘See What’s Happening?’ campaign
See what’s happening — politics on Twitter.https://t.co/xaJo3PmYn5 — Twitter (@twitter) July 25, 2016 Twitter is the social tool that allows PRs to tell brand stories [...]
Prime Day or Black Friday: What provides the best PR value?
Amazon has launched ‘Prime Day’ offers for the second year today (Tuesday), and, as shoppers scope out the best deals among its ranges of tech devices, clothing, health, [...]
Punch Comms’ Pete Goold: ‘Seize the opportunity of Facebook Live before it changes’
Facebook Live has benefited a range of Punch Communications’ clients, according to its managing director Pete Goold, but PRs need to make the most of the opportunity [...]
Digital Marketing World Forum: three PR takeaways
The Digital Marketing World Forum, which took place in London last week, hosted big players in the marketing and communications industry with speakers from brands including [...]
What fewer education reporters means for PRs
BBC education correspondent, Sean Coughlan, recently published an opinion piece on the international education and innovation title WISE ed.review, which argues that there are [...]
PR industry grows 34% since 2013 but faces challenges, PRCA Census 2016 says
The PR industry is estimated to be worth 34% more than in 2013 according to the Public Relations Consultants Association’s (PRCA) Census report, but it predicts salaries will [...]
Is Tuesday the best day to pitch to online titles?
New research from digital market intelligence firm SimilarWeb shows that top news sites get the highest amount of traffic on Tuesdays. Gorkana asks Punch Communications, Fleet [...]
PR agencies make the case for leading digital activity
Digital network SoDA ‘s 2016-2017 Digital Outlook Study highlights that brands, or clients, are handing their digital budget to agencies more frequently, and the [...]
‘The myth that Facebook isn’t a channel for B2B comms is dead’
Hotwire PR and market research company Vanson Bourne have launched The Changing Face of Influence report, which highlights the finding that B2B decision makers are influenced [...]
Eight ways PRs can tackle the consumer health debate
The consumer health debate is growing in momentum as the Committee of Advertising Practice (CAP) runs a public consultation on how food and drink products should be advertised [...]
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