How a human connection makes Paralympic stars PR gold
Following the success of the London Paralympics in 2012, it wasn’t certain that Rio would grab the same level of attention for sponsors and stars in 2016. But, PRs tell [...]
Forster Communications on how focusing on social change is good for business
As B Lab announces the agency’s success, Peter Gilheaney, Forster Communications’ PR director, talks to Gorkana about how it has won the awards for good business [...]
iPhone 7 launch: comms pros on Apple’s PR strategy in 2016
Apple has altered its social media strategy as it prepares for its biggest launch event of the year. Ahead of the product launch later this week, Gorkana asks PRs from Babel, [...]
Does ‘silly season’ still exist for PR agencies?
Agencies Launch PR, FleishmanHillard Fishburn, Nelson Bostock Unlimited and Porter Novelli tell Gorkana that the traditionally slower news cycle commonly experienced by PRs [...]
IFA Berlin: what PRs need to know
IFA Berlin is one of Europe’s largest consumer electronics trade shows, bringing in major tech brands such as Samsung, Sony, Lenovo and Motorola. As the conference opens its [...]
How Golin tackles the ‘motherhood penalty’ and recruits untapped talent
Golin is looking to close the wage gap encountered by working mothers and reap the benefit of recruiting ‘untapped’ talent as it launches its second ‘returnship’ programme [...]
Aspectus creates Brexit Unit to urge clients into action
Aspectus is the latest agency to create a Brexit Unit, following Portland‘s announcement earlier this summer. Aspectus says its unit will help clients deal with [...]
PRs share their favourite Olympic moments
In the aftermath of the Rio Olympics 2016, Gorkana asks comms pros to pick their PR highlights from the event. This month’s Olympic Games in Brazil, which ended on [...]
Filtering online trolls: a good or bad PR idea?
As Twitter becomes the latest in a range of social platforms to limit negative comments on its posts, Gorkana asks comms pros from Bell Pottinger, Cirkle and MHP if limiting [...]
Live streaming is the “most engaging” form of video content: what does this mean for PR?
Video content agency Through The I has released research showing that consumers are paying more attention to live streaming than pre-recorded video content. Comms pros from [...]
Positive social media coverage increasingly drives charity donations, shows Gorkana survey
For the second business quarter (April-June 2016) Gorkana’s Charity Attitudes Benchmarking Survey shows that positive social media coverage is increasingly influential in [...]
What robo-journalism means for PR
The Washington Post has revealed that it will use ‘robot’ reporters to produce simple data stories during The Olympic Games in Rio and joins an increasing group of [...]
Three ways Instagram Stories will be useful in PR
Instagram’s latest platform update, ‘Stories’, which allows users to upload temporary photos and videos, has caused a burst of online debate this week. While users argue about [...]
The PRs benefiting from the rise of ‘good news’
This summer, The Guardian has become the latest publication to focus on news with a ‘positive’ spin, joining the likes of Huffington Post and the short-lived New Day, as well [...]
The pop-up paper and its PR value
As The New European publisher Archant reveals that it will continue to publish issues of the pop-up title after its initial cut-off date, Gorkana explores the opportunities [...]
What PRs think of Twitter’s ‘See What’s Happening?’ campaign
See what’s happening — politics on Twitter.https://t.co/xaJo3PmYn5 — Twitter (@twitter) July 25, 2016 Twitter is the social tool that allows PRs to tell brand stories [...]
Prime Day or Black Friday: What provides the best PR value?
Amazon has launched ‘Prime Day’ offers for the second year today (Tuesday), and, as shoppers scope out the best deals among its ranges of tech devices, clothing, health, [...]
Punch Comms’ Pete Goold: ‘Seize the opportunity of Facebook Live before it changes’
Facebook Live has benefited a range of Punch Communications’ clients, according to its managing director Pete Goold, but PRs need to make the most of the opportunity [...]
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