Developing PR to reach the ‘uncompromising customer’
InterContinental Hotels Group’s (IHG) 2017 consumer trends report highlights the “uncompromising nature” of today’s customer who increasingly expects brands to [...]
Recollection of negative coverage for charities is falling, shows Gorkana survey
For the third business quarter (July-September 2016) Gorkana’s Charity Attitudes Benchmarking Survey shows that recollection of negative coverage around charities has [...]
#GivingTuesday: why so many brands got involved and its PR value
#Giving Tuesday, a concept created as a direct response to the consumerism generated by Black Friday, drew in many corporate brands this year. So what do these brands hope to [...]
Three benefits to running a PR agency in Manchester
Trade association Manchester Digital’s #RelocateMCR report has highlighted the finding that digital professionals in Manchester say it’s the best place to start a business. [...]
Why Black Friday 2016 is different and what it means for PR
The concept of Black Friday has grown from a one-day, in-store, shopping event to a longer sales period running across the pre-Christmas season. While some might question its [...]
Is PR struggling to effectively communicate tech trends in retail?
Bringing together consumers’ offline and online experiences will be a key theme at WIRED RETAIL 2016 next week, according to the event’s curator Nick Compton. But how [...]
Cohn & Wolfe: Three reasons why PR is performing so strongly
Public relations and public affairs – along with data investment management – were singled out for revenue growth in WPP’s UK operations in its Q3 results [...]
UK brand value remains ‘steady’ post-Brexit, but can nations control reputation?
Strategy consultancy Brand Finance reports that the UK’s brand value has remained ‘steady’ post-Brexit, coming in fifth in a list of 100 countries. Corporate [...]
Is PR slow to take advantage of content opportunities?
While branded content is growing in popularity among marketers, there are few PR agencies on the shortlists for this year’s International Content Marketing [...]
Best Global Brands: what Mercedes, Toyota and Tesla are doing right
Interbrand’s Best Global Brands report has launched, identifying the 100 most valuable brands and automotive companies are leading the way. Media experts tell Gorkana why car [...]
Grayling on why brands must ‘communicate their tech exploration’
Future tech challenges mean that brands must plan to communicate their digital aspirations more clearly, according to Grayling’s new paper: ‘Live Smart or Die’. Helen Ellis, [...]
CNBC’s Arjun Kharpal on why he wants more Snapchat pitches
For the last three months, CNBC’s international technology reporter, Arjun Kharpal, has requested pitches from PRs via Snapchat. Gorkana caught up with the journo to find out [...]