Opinion: PRs should look to commercial radio to drive engagement
Opinion: PRs should look to commercial radio to drive engagement
Sean Allen-Moy, senior account director at W, argues that commercial radio in the UK has come of age and offers great brand promotional potential for communicators. Eddie Mair [...]
Opinion: A likeable England team? PR’s coming home
Opinion: A likeable England team? PR is the real winner this World Cup
It’s not just England’s young Lions who have been a roaring success in Russia, argues Noel Bussey, senior account director at Velvet PR. The side’s PR team has used a [...]
We must save the internet from the EU’s copyright plan
Opinion: We must save the internet from the EU’s copyright plan
PR professionals must act now to save the internet from the EU’s copyright directive, says Nicholas Dunn-McAfee, the PRCA’s head of public affairs, policy and [...]
Opinion: Cannes Lions proves brands need to take risks
Opinion: Cannes Lions proves brands need to take risks
Lauren Winter, head of brand and consumer marketing, EMEA, at FleishmanHillard Fishburn, details why the importance of brands taking risks was her big Cannes Lions takeaway. [...]
AMEC unveils its ‘Measurement Maturity Mapper’ in Barcelona
AMEC unveils its ‘Measurement Maturity Mapper’ in Barcelona
AMEC unveiled a brand new resource to help PR professionals build impactful measurement programmes today at its annual Barcelona summit. The ‘Measurement Maturity Mapper’ was [...]
AMEC summit showcases the future of PR measurement
AMEC summit showcases the future of PR measurement
Industry leaders showcased the innovations set to revolutionise PR measurement at the 10th AMEC Global Summit in Barcelona this week. This annual summit has provided many of [...]
Opinion: Confidence levels reveal opportunities for communicators
Opinion: C-suite confidence levels reveal opportunities for communicators
Rhodri Harries, managing director at Kaizo, outlines the results of the Worldcom Confidence Index and what its findings mean for comms professionals. Confidence is often a key [...]
Opinion: Why this is PR’s film moment
Mark Lonsdale, producer at Leap Films, marks the start of the Cannes Film Festival by revealing why PR professionals are beginning to embrace the use of film.   Let’s call it [...]
Opinion: What is PR for and how do we know if it works?
Opinion: What is PR for and how do we know if it works?
Xanthe Vaughan Williams, director and co-founder at Fourth Day PR, discusses the findings of the agency’s second Purpose of PR Report. People often ask what PR entails – [...]
Opinion: You need to have several crisis comms plans in place
Alex Black, head of crisis and issues at Launch, explains the importance of having robust crisis comms plans and how you can get ahead of any potential issues. There’s a story [...]
Opinion: Why we
Opinion: Why we’re taking a stand with CALM to prevent male suicide
Adam Mack, UK CEO at W, discusses the agency’s commitment to its work with the Campaign Against Living Miserably (CALM) and what he hopes the campaigns achieve. Unless [...]
Tom Ritchie: We are on the precipice of an earned media revolution
Tom Ritchie: We are on the precipice of an earned media revolution
New technology is set to revolutionise earned media and allow communicators to target audiences and measure ROI like never before, says Tom Ritchie, Cision’s EMIA VP GTM. [...]
Opinion: What we can learn about PR from the Winter Olympics
Opinion: What we can learn about PR from the Winter Olympics
Dominic Pollard, director of content and comms at City Road Communications, discusses how the UK public’s lack of engagement with the Winter Olympics contains important [...]
Society of Editors debate the crisis in our courts
Society of Editors debates the crisis in our courts and how to solve it
An expert panel discussed how to safeguard British court reporting in the age of digital media at this week’s Society of Editors seminar, Cision’s Josh Gray reports. This [...]
Danny Whatmough Weber Shandwick PRCA digital report
Opinion: PR must embrace digital in 2018
Danny Whatmough, head of social at Weber Shandwick and chair of the PRCA Digital Group, outlines the key takeaways from this year’s PRCA digital report. One trend that really [...]
Grayling
Opinion: Big companies fail the brand resilience test
Jon Meakin, Grayling’s global head of strategic services, discusses the findings of the agency’s Critical Conditions report into the online reputations of 50 [...]
Barbara Watson Launch
Opinion: How to overcome comms silos
Barbara Watson, Launch’s director of brand and content, discusses the limitations of using silos and argues that training can overcome the difficulties associated with [...]
Young people expect brands to champion good causes, Edelman reports at CIPR conference
From Smirnoff’s campaign for equality in the music industry to Heineken’s ‘Worlds Apart’ social experiment, 2017 has seen many huge brands get behind great causes. After the [...]
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