Five reasons PR has an edge in content creation
Five PR agencies, which took part in a recent Content Marketing Association (CMA) round-table, explain why having PR at the core of their business has helped them become [...]
Brands need to crack their own ‘culture code’ to bolster reputation
Boutique consultancy Dragonfish has released a study showing that a lack of employee engagement can have a direct impact on brand image. Internal comms pros from The British [...]
Why visual corporate financial statements lead to more engagement
Visual content is key for companies at the top of FTI Consulting’s annual list of FTSE 100 brands most successfully using social media for corporate financial [...]
The power of flexible working in PR
Timewise has selected the top 50 most powerful part-time workers in 2017 featuring a host of in-house and agency comms pros. Gorkana asks how flexible working has empowered [...]
The business case for social mobility in PR
Encouraging social mobility and diversity are challenges for many sectors and PR  is no exception. Comms pros and diversity experts from Ketchum, Forster, Burson-Marsteller, [...]
The Creative Shootout winners on what makes a successful pitch
Eight agencies battled it out in the final of The Creative Shootout last week to prove which had the best idea for a real creative brief they received on the same [...]
Developing PR to reach the ‘uncompromising customer’
InterContinental Hotels Group’s (IHG) 2017 consumer trends report highlights the “uncompromising nature” of today’s customer who increasingly expects brands to [...]
Recollection of negative coverage for charities is falling, shows Gorkana survey
For the third business quarter (July-September 2016) Gorkana’s Charity Attitudes Benchmarking Survey shows that recollection of negative coverage around charities has [...]
The key to pitching more visual stories
Visual communication is leading the way in the media and journalists are urging PRs to send strong still images, video or infographics. Gorkana asks four agencies what’s [...]
#GivingTuesday: why so many brands got involved and its PR value
#Giving Tuesday, a concept created as a direct response to the consumerism generated by Black Friday, drew in many corporate brands this year. So what do these brands hope to [...]
Clear objectives are key to PR mentoring success
Mentors can be the external guiding hand that helps many meet a professional or personal challenge and develop their careers. But what’s the best way to find the support you [...]
Three benefits to running a PR agency in Manchester
Trade association Manchester Digital’s #RelocateMCR report has highlighted the finding that digital professionals in Manchester say it’s the best place to start a business. [...]
Why Black Friday 2016 is different and what it means for PR
The concept of Black Friday has grown from a one-day, in-store, shopping event to a longer sales period running across the pre-Christmas season. While some might question its [...]
Facebook takes the lead in B2B thought leadership
A recent survey by content marketing agency Grist shows that Facebook is the social network senior executives are most likely to engage with for thought leadership pieces. [...]
Why advertising increasingly needs PR support
John Lewis’ Christmas ad for 2017 shows how PR, along with social media, can spearhead and launch a major advertising campaign. Comms pros from W Communications and Taylor [...]
Is PR struggling to effectively communicate tech trends in retail?
Bringing together consumers’ offline and online experiences will be a key theme at WIRED RETAIL 2016 next week, according to the event’s curator Nick Compton. But how [...]
Cohn & Wolfe: Three reasons why PR is performing so strongly
Public relations and public affairs – along with data investment management – were singled out for revenue growth in WPP’s UK operations in its Q3 results [...]
Will AI have greater impact on comms than social?
Weber Shandwick’s report AI-Ready or Not: Artificial Intelligence here we come!, released this week, shows that top global marketers believe AI will have an even bigger impact [...]
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