So, there’s been a takeover bid? PRs on tackling both rumour and fact
Kraft Heinz’s takeover bid for Unilever is a recent reminder that PRs must always be prepared for unexpected news, whether rumour or fact. Comms pros from Lansons, MHP and [...]
Why taking ‘calculated risks’ helps brands stand out at trade shows
At this year’s Mobile World Congress (MWC) the brands that broke convention were the most successful and achieved most cut-through, according to Hotwire’s UK MD Matt Cross. [...]
8 tips for communicating to the ‘modern woman’
Engine revealed this week that women feel brands do not accurately represent them. To remedy this, the agency group, which includes MHP Communications, has come up with eight [...]
UK brands are failing to effectively communicate to women
Engine’s research ‘Engaging the 21st Century Woman; What Brands Need to Know’ highlights that 86% of women think brands fuel old-fashioned stereotypes. This morning, Stylist’s [...]
Tips for PR firms looking to hire an apprentice
On National Apprentice Week (March 6 – 10) PR pros from The Wern PR and Rostrum give their top tips for hiring an apprentice after signing up their first candidates in [...]
Is fake news really affecting PR?
Fake news is high on the agenda at the moment, but Gorkana‘s UKPulse data on media consumption shows that many people are treating information from online media with a [...]
Six PRCA-recommended tips to manage staff mental health
#FuturePRoof: watch PRs from M&C Saatchi PR and more talk on mental health A #FuturePRoof report, launched with the PRCA, has shown that mental health in PR is either [...]
Five reasons PR has an edge in content creation
Five PR agencies, which took part in a recent Content Marketing Association (CMA) round-table, explain why having PR at the core of their business has helped them become [...]
Brands need to crack their own ‘culture code’ to bolster reputation
Boutique consultancy Dragonfish has released a study showing that a lack of employee engagement can have a direct impact on brand image. Internal comms pros from The British [...]
Why visual corporate financial statements lead to more engagement
Visual content is key for companies at the top of FTI Consulting’s annual list of FTSE 100 brands most successfully using social media for corporate financial [...]
The power of flexible working in PR
Timewise has selected the top 50 most powerful part-time workers in 2017 featuring a host of in-house and agency comms pros. Gorkana asks how flexible working has empowered [...]
The business case for social mobility in PR
Encouraging social mobility and diversity are challenges for many sectors and PR  is no exception. Comms pros and diversity experts from Ketchum, Forster, Burson-Marsteller, [...]
The Creative Shootout winners on what makes a successful pitch
Eight agencies battled it out in the final of The Creative Shootout last week to prove which had the best idea for a real creative brief they received on the same [...]
Developing PR to reach the ‘uncompromising customer’
InterContinental Hotels Group’s (IHG) 2017 consumer trends report highlights the “uncompromising nature” of today’s customer who increasingly expects brands to [...]
Recollection of negative coverage for charities is falling, shows Gorkana survey
For the third business quarter (July-September 2016) Gorkana’s Charity Attitudes Benchmarking Survey shows that recollection of negative coverage around charities has [...]
The key to pitching more visual stories
Visual communication is leading the way in the media and journalists are urging PRs to send strong still images, video or infographics. Gorkana asks four agencies what’s [...]
#GivingTuesday: why so many brands got involved and its PR value
#Giving Tuesday, a concept created as a direct response to the consumerism generated by Black Friday, drew in many corporate brands this year. So what do these brands hope to [...]
Clear objectives are key to PR mentoring success
Mentors can be the external guiding hand that helps many meet a professional or personal challenge and develop their careers. But what’s the best way to find the support you [...]
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