Measurement tops the agency agenda at exclusive Cision briefing
Insight tops the agency agenda at exclusive Cision breakfast
A select group of senior communicators gathered in London yesterday to discuss how insight and measurement technology is helping agencies tackle the biggest challenges facing [...]
George Osborne: Journalism is a lot more fun than politics
Former Chancellor George Osborne this week talked at an exclusive London Press Club event sponsored by Cision about his new job as editor of the London Evening Standard, his [...]
Corporate newsrooms
Why every business can benefit from corporate newsrooms
Instilling newsroom culture into a business will maximise the effectiveness of its corporate communications, the co-founders of corporate comms agency Stampa argued in [...]
Weber Shandwick wins big at PRWeek Global Awards
At last night’s PRWeek Global Awards in London, Weber Shandwick won six awards out of 24 and was named  Global Agency of the year. Weber won awards for Corporate Social [...]
Beattie: What if social media could predict the snap election outcome?
Beattie’s digital team has launched a tongue-in-cheek investigation on what would happen if social media activity dictated how UK voters will behave in June and who will be in [...]
3 benefits to independent working in PR
The growth of independent working in PR – as consultants, freelancers and remote workers – looks to change the industry as it has done in many sectors. Nina [...]
So, there’s been a takeover bid? PRs on tackling both rumour and fact
Kraft Heinz’s takeover bid for Unilever is a recent reminder that PRs must always be prepared for unexpected news, whether rumour or fact. Comms pros from Lansons, MHP and [...]
Why taking ‘calculated risks’ helps brands stand out at trade shows
At this year’s Mobile World Congress (MWC) the brands that broke convention were the most successful and achieved most cut-through, according to Hotwire’s UK MD Matt Cross. [...]
8 tips for communicating to the ‘modern woman’
Engine revealed this week that women feel brands do not accurately represent them. To remedy this, the agency group, which includes MHP Communications, has come up with eight [...]
UK brands are failing to effectively communicate to women
Engine’s research ‘Engaging the 21st Century Woman; What Brands Need to Know’ highlights that 86% of women think brands fuel old-fashioned stereotypes. This morning, Stylist’s [...]
Tips for PR firms looking to hire an apprentice
On National Apprentice Week (March 6 – 10) PR pros from The Wern PR and Rostrum give their top tips for hiring an apprentice after signing up their first candidates in [...]
Is fake news really affecting PR?
Fake news is high on the agenda at the moment, but Gorkana‘s UKPulse data on media consumption shows that many people are treating information from online media with a [...]
Six PRCA-recommended tips to manage staff mental health
#FuturePRoof: watch PRs from M&C Saatchi PR and more talk on mental health A #FuturePRoof report, launched with the PRCA, has shown that mental health in PR is either [...]
Five reasons PR has an edge in content creation
Five PR agencies, which took part in a recent Content Marketing Association (CMA) round-table, explain why having PR at the core of their business has helped them become [...]
Brands need to crack their own ‘culture code’ to bolster reputation
Boutique consultancy Dragonfish has released a study showing that a lack of employee engagement can have a direct impact on brand image. Internal comms pros from The British [...]
Why visual corporate financial statements lead to more engagement
Visual content is key for companies at the top of FTI Consulting’s annual list of FTSE 100 brands most successfully using social media for corporate financial [...]
The power of flexible working in PR
Timewise has selected the top 50 most powerful part-time workers in 2017 featuring a host of in-house and agency comms pros. Gorkana asks how flexible working has empowered [...]
The business case for social mobility in PR
Encouraging social mobility and diversity are challenges for many sectors and PR  is no exception. Comms pros and diversity experts from Ketchum, Forster, Burson-Marsteller, [...]
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