International Women
International Women’s Day: Succeeding as a woman in PR
To celebrate International Women’s Day, Cision spoke to eight industry-leading women, asking them why they went into PR, if they’ve encountered adversity due to [...]
How to implement a PR newsroom
How to implement a PR newsroom model in 3 simple steps
PR newsrooms are the best way to ensure your comms function can keep stride with the sheer pace of conversation on the internet. As Stephen Waddington, Ketchum’s chief [...]
Why PR newsrooms are the future of brand storytelling
Why PR newsrooms are the future of brand storytelling
The newsroom model is what lets daily news titles work fast to fill their pages with great stories that sell papers. Your business most likely has different strategic [...]
How Microsoft revolutionised its corporate comms with a brand newsroom
How Microsoft revolutionised its corporate comms without the mainstream media
It’s 2013, and Microsoft is about to do something that will change its corporate comms forever. Steve Clayton, the brand’s chief storyteller, has been writing an unusual [...]
How to build a tech brand with earned media Steph MacLeod and Marc Chacksfield
How to build a tech brand with earned media
Kaizo director Steph MacLeod and Marc Chacksfield, TechRadar’s interim global editor-in-chief, outlined how to build a tech brand with earned media in this week’s Cision [...]
Four trends to shape earned media in 2018
2018 promises to be another intriguing year in the evolution of the PR industry as economic, social and technological trends continue to change the earned media landscape. [...]
Future trends in media relations
How to create a powerful media relations strategy for 2018
Media relations is far from dead, Eulogy MD Lis Field argued in this week’s Cision webinar. In fact, it’s more important than ever. While some might view the rise [...]
The key challenges facing influencer marketing in 2018
The key challenges facing influencer marketing in 2018
Influencer marketing was PR’s big growth story in 2017.  Instagram now boasts 700 million active monthly users, while YouTube’s top 10 creators raked in £93.7 million [...]
Cision media briefing with CNBC
CNBC: When you have an exclusive story, come to us first
A focus on quality over quantity is behind CNBC’s rapid digital growth this year, Cristy Garratt, CNBC’s head of social media and digital video, said at yesterday’s Cision [...]
Why every brand should be using influencers in 2018
Why every brand should be using influencers in 2018
It’s 2012, and Erin Deering has just decided to follow her dreams and start her own swimwear company. She packs up her life and moves to Hong Kong with Craig, her fiancé. But [...]
Stephen Wagginton Ketchum chief engagement officer
5 essential PR predictions for 2018
Many will look back on 2017 as a watershed year for PR. The industry has changed dramatically over the past 12 months, with this transformation playing a key role in [...]
2017 Global Comms Report
Why the time is right for PRs to connect comms to business results
Robust attribution is a challenge for all marketers. But we know it is vital for communicators to prove what works if we are to truly assess – and prove – the full value of [...]
Cision webinar: Niche consultancies are disrupting the PR industry
The niche consultancies out to disrupt the PR industry
The largest PR firms are big for a reason. But in yesterday’s Cision webinar, consultancy and small PR agency founders Jason Nisse and Lizzie Earl argued that smaller [...]
Cision Media Briefing with Financial News
Financial News: We want to break stories, set the City’s agenda and provide the news other publications don’t
At an exclusive Cision media briefing yesterday, Chris Newlands, editor of Financial News, outlined the publication’s aim to set the agenda in the City and compete with [...]
Driving growth with PR measurement
Why measurement is the key to rapid earned media growth
For earned media to grow as rapidly as the paid and owned media industries have expanded, communicators need to embrace measurement. Yet, many in PR still don’t see [...]
Ketchum
Ketchum: Measurement keeps PR at the top of the marketing mix
Erin Salisbury, senior project manager at Ketchum Global Research and Analytics, says PR measurement is essential for identifying the best opportunities, optimising campaigns [...]
Chris Lynch, Cision CMO
Chris Lynch: “Nearly half of journalists said they can’t carry out their job without social media”
Cision CMO Chris Lynch discusses the important key findings in the US from the annual 2017 Global Social Journalism Study. The UK 2017 Social Journalism Study country report [...]
The Register Cision Media Briefing
The Register: We are on the side of our readers, we’re not flag wavers
Drew Cullen, The Register’s editor-in-chief, talked about the title’s unique positioning, why it values integrity and how it works with PRs at today’s Cision media briefing. [...]
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