Independent vs network agencies: the power of the mid-sized PR firm
Peter Prodromou, president and CEO of Racepoint Global, believes the mid-sized agency is in the strongest position to drive influence for big brands compared to the [...]
What does the PR industry need from its leaders?
UK business – not just media and PR – is facing unprecedented change with Brexit underway and a general election looming. So, what do leaders in PR need to do in [...]
Opinion: Why Launch PR is dropping the ‘PR’
Johnny Pitt, founder of Launch and The Creative Shootout, on what is driving the agency’s new positioning and why it is dropping ‘PR’ from its name. Central to our being at [...]
Opinion: The Big Story vs The Big Idea
Emma Hazan, MD of consumer at Hotwire PR, on the creative idea and why it’s the research and insight behind it which dictates campaign success. Author and storyteller [...]
Alastair Campbell: ‘Comms will not fundamentally change because of Brexit’
Alastair Campbell is well known for his anti-Brexit views but he says comms is one industry unlikely to be affected as the UK leaves the EU. He talked to Gorkana at the [...]
Opinion: comms is critical to breaking the modern slavery taboo
Forster’s CEO Amanda Powell-Smith discusses how businesses need to openly talk about modern slavery and how comms can help. Modern slavery remains a real and present [...]
Opinion: Article 50 – How comms professionals should react
And we’re off! Theresa May has finally invoked Article 50, signalling the beginning of the end of Britain’s European Union membership. The implications for business are [...]
Opinion: how PRs and ‘real’ news organisations should tackle fake news
Emma Morton, senior media strategist at Ruder Finn, on how the media industry can move forward from fake news. HOW did fake news leapfrog real stories? By speaking out, [...]
Opinion: why online reputation management is more important than ever
Dave King, CEO at digital reputation and intelligence firm Digitalis Reputation, on why online reputation management (ORM) is more important than ever.   Google loves negative [...]
Opinion: how to tailor apprenticeship schemes in PR
Ahead of April 2017’s government apprenticeship levy, Aliya Vigor-Robertson, co-founder at JourneyHR, discusses how PRs can better tailor schemes for new recruits.  With [...]
Opinion: PR needs to speed up progress in diversity
Colin Byrne, Weber Shandwick’s CEO for UK & EMEA, explains why the agency is backing a new diversity initiative and why the PR industry needs to recognise and [...]
Gorkana meets… The Oldie
Last month, Harry Mount took over the reins of The Oldie after the sudden passing of Alexander Chancellor. The youngest ever editor of the “light-hearted alternative to [...]
Opinion: Starting new client conversations
Octopus Group is rebranding to reflect changes in its clients’ needs. CEO Jon Lonsdale explains how a “good hunch” turned it into a new breed of agency. I’ve [...]
Brexit: It’s about to get real
As we enter the month in which Theresa May has pledged to trigger Article 50 and set in motion the UK’s exit from the European Union, Victoria Dean, head of Portland’s [...]
This week’s top trending features on Gorkana News
Your bitesize update on the best PR opinion, interviews, events and insights on Gorkana News: PR Case Study: The Real Mr Darcy TV channel Drama wanted to create a PR campaign [...]
Why wine PR doesn’t have to leave you with a headache
Influencing people to buy and drink wine doesn’t sound like a tough job – but as one of the most “saturated” categories in FMCG, wine brands face a difficult [...]
Opinion: When saying “no” to new business is the right response
Brands define themselves by what they do and what they don’t do. But, if you’re a PR agency in your first 12 months how can you really say “no” to new [...]
Celebrity free speech? We’ve not heard the end of it
The BAFTAs are set to take place this weekend, and the BBC is reportedly worried about a potential “deluge of political speeches” from the winning stars. Jodie Butt, head of [...]
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