Cision Insights: Why speed is of the essence in a crisis
Cision Insights: Why speed is of the essence in a crisis
Megan Taylor, senior client insights manager at Cision, provides examples from the Cision Insights team illustrating the need for speed when a crisis situation hits.  In order [...]
Niki & Sammy: “We’ve had no long-term relationship with brands”
Niki & Sammy: “We’ve had no long-term relationship with brands”
Influencer marketing in the UK is still transient and has not yet matured to the point where influencers and brands have long-term relationships, Radio One podcasters Niki and [...]
The Hook: Our original content separates us from other social publishers
The Hook: Our original content separates us from other social publishers
The Hook’s original content is what helps the social publisher stand out from its competitors, head of production Jessica Lever revealed in Tuesday’s inaugural [...]
CisionMeets... webinar series launches with The Hook
CisionMeets… webinar series launches with The Hook
Cision is thrilled to announce the launch of the CisionMeets… webinar series, which combines its industry-leading media briefings with the webinar format. [...]
Combining art and science in effective communications
How to map data to storytelling
Just because the amount of data available to communicators is growing, it does not guarantee that all PR professionals automatically glean actionable insights from using it. A [...]
Combining art and science in effective communications
Combining art and science in effective communications
In this digital, globalised age, the reach of big data is inescapable. Industry after industry has been disrupted by the rise of data and the change in working practices it [...]
Forbes: We want to build long-term relationships with PRs
Forbes: We want to build long-term relationships with PRs
Forbes Europe works best with PRs, companies and entrepreneurs that develop long-term relationships with the title, Forbes Europe editor Alex Wood revealed at today’s [...]
CNBC
CNBC’s Arjun Kharpal: Tailor your pitch to different outlets
Tailoring your pitch and avoiding blanket emails are the best way to capture a journalist’s attention, CNBC International technology correspondent Arjun Kharpal revealed at PR [...]
How PR measurement saves lives
How PR measurement saves lives
In 2017, the government made an announcement that could have been disastrous for stroke survivors throughout the UK. It had decided not to replace the National Stroke Strategy [...]
A better way to measure the value of earned media
Earned media is perfectly positioned to solve the critical problems senior marketers face. It generates qualified prospects, identifies potential customers and engages them at [...]
Why it
The case for investing in earned media
Consumer attitudes have changed radically in recent years. People aren’t just becoming more sceptical of traditional push marketing tactics. They’re increasingly taking steps [...]
Why its time for CMOs to embrace PR and comms
Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be [...]
What journalists say they want from PRs today
Fake news is the biggest challenge facing the media today
The rise of fake news has led to journalists becoming much more conscious about what they publish, celebrity content director Jack White revealed in Cision’s latest webinar. [...]
WIRED Matt Burgess and James Temperton
WIRED: We want to be surprised and surprise our readers
WIRED wants to shine a light on the people driving change across the globe, its senior editor Matt Burgess said today at an exclusive Cision media briefing. James Temperton, [...]
PR measurement in practice with Cision PRIME Research and AMEC
Why PR measurement is as revolutionary as the printing press
Demand for PR measurement services is booming. According to industry analysts Burton-Taylor, analytics is the fastest growing segment within the media intelligence sector. [...]
Stylist: We want our Visible Women campaign to make a meaningful difference
Stylist: We want our Visible Women campaign to make a difference
Lisa Smosarski, Stylist’s editor-in-chief, detailed how the brand is using its voice to highlight issues affecting its readership at an exclusive Cision media briefing on [...]
How communicators can master modern media relations
How communicators can master modern media relations
“Sorry, I’m really busy and can’t talk to you right now, please send it over in an email and I’ll get back to you.” For a media relations practitioner, this is groundhog day. [...]
Launch director Niki Wheeler
Opinion: The PR industry is (finally) striding towards gender parity
Launch director Niki Wheeler looks back on some of the great women she’s encountered over the course of her career and considers how industry attitudes are changing for the [...]
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