Opinion: The Tech Factor – how comms can win the tech talent search
As Deliveroo launches its search for 300 new ‘tech’ staff, Phil Borge, director, head of business services at Eulogy, discusses how internal comms is key to [...]
This week’s top trending features on Gorkana News
Your bitesize update on the best PR opinion, interviews, events and insights on Gorkana News this week: Opinion: 9 social media predictions for 2017 We’re only two weeks into [...]
Influencer marketing: what’s next in 2017?
Last year, influencer marketing came of age in terms of its power and popularity. According to Matt Donegan, MD at social influencer marketing platform Social Circle, 2017 [...]
Opinion: Selling the “global capital of luxury”
Fiona Noble, global CEO at luxury lifestyle agency Quintessentially & Co, says that London will become the number one tourist and shopping destination for luxury goods in [...]
Opinion: Can brands stay apolitical in 2017?
Will Sturgeon, executive director at Golin, on why brands aiming to remain apolitical in 2017 will have their toughest year yet.  My heart goes out to any journalist charged [...]
Opinion: ‘Why measurable content-led comms is gaining our agency recognition’
Remarkable Content was one of three PR-focused agencies to be nominated for this year’s International Content Marketing Awards and the only one – with a sliver in the [...]
This week’s top trending features on Gorkana News
Your bitesize update on the best PR opinion, interviews, events and insights on Gorkana News this week: Event: Media briefing with The Independent Editor Christian Broughton [...]
Opinion: Influencer Marketing – it’s a case of PR evolving
Last month, Good Relations’ Joe Friel revealed his top tips for PRs when approaching influencers for brand partnerships. Hannah Lynch, senior account director at Alfred, [...]
Opinion: Is PR a science or an art?
The rise of data has certainly helped PRs get messaging to the right people, in the right place, at the right time, says Splendid Communications’ head of performance, [...]
This week’s top trending features on Gorkana News
Your bitesize update on the best PR opinion, interviews, events and insights on Gorkana News this week: Opinion: What corporate brands should learn from Trump’s victory in a [...]
Fake news: why it’s a real issue for PR
With ‘post-truth’ announced this week as word of the year by Oxford Dictionaries, Howard Bowden, media trainer and co-founder of Generation, looks at the rise and [...]
Opinion: Did Trump create the perfect PR campaign?
Back in July, Lord Sugar’s former publicist, David Fraser, said Trump’s campaign for the US presidency was arguably one of the greatest PR campaigns in recent [...]
Opinion: 10 reasons why working in PR is like fatherhood
Lee Bassin, senior producer at TVC Group, has downed his broadcasting PR tools for five months to tackle the most challenging of roles and take on full-time care of his two [...]
This week’s top trending features on Gorkana News
Your bitesize update on the best PR opinion, interviews, events and insights on Gorkana News this week: Event: Media Briefing with The Economist and The Economist Films At an [...]
Opinion: How PRs can make the most out of branded content
Content is content, right? Not according to research by the Branded Content Marketing Association (BCMA). You need to understand the difference if you are to make the most of [...]
Opinion: US Vogue vs Bloggers – what it could mean for brands
Jenny Tsai, founder and CEO at influencer marketing platform Wearisma, and a former director at magazine publisher Hearst, says the recent US-based “Vogue vs. bloggers [...]
This week’s top trending features on Gorkana News
Your bitesize update on the best PR opinion, events and insights on Gorkana News this week: Opinion: How to replace ‘hurry sickness’ with creative success Chris Lewis’ new [...]
Opinion: Is today’s corporate affairs director tomorrow’s CEO?
Oskar Yasar, managing partner of Broome Yasar Partnership, explains why communications skills are so highly valued among today’s corporate leaders following the [...]
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