Opinion: why online reputation management is more important than ever
Dave King, CEO at digital reputation and intelligence firm Digitalis Reputation, on why online reputation management (ORM) is more important than ever.   Google loves negative [...]
Opinion: how to tailor apprenticeship schemes in PR
Ahead of April 2017’s government apprenticeship levy, Aliya Vigor-Robertson, co-founder at JourneyHR, discusses how PRs can better tailor schemes for new recruits.  With [...]
Opinion: PR needs to speed up progress in diversity
Colin Byrne, Weber Shandwick’s CEO for UK & EMEA, explains why the agency is backing a new diversity initiative and why the PR industry needs to recognise and [...]
Gorkana meets… The Oldie
Last month, Harry Mount took over the reins of The Oldie after the sudden passing of Alexander Chancellor. The youngest ever editor of the “light-hearted alternative to [...]
Opinion: Starting new client conversations
Octopus Group is rebranding to reflect changes in its clients’ needs. CEO Jon Lonsdale explains how a “good hunch” turned it into a new breed of agency. I’ve [...]
Brexit: It’s about to get real
As we enter the month in which Theresa May has pledged to trigger Article 50 and set in motion the UK’s exit from the European Union, Victoria Dean, head of Portland’s [...]
This week’s top trending features on Gorkana News
Your bitesize update on the best PR opinion, interviews, events and insights on Gorkana News: PR Case Study: The Real Mr Darcy TV channel Drama wanted to create a PR campaign [...]
Why wine PR doesn’t have to leave you with a headache
Influencing people to buy and drink wine doesn’t sound like a tough job – but as one of the most “saturated” categories in FMCG, wine brands face a difficult [...]
Opinion: When saying “no” to new business is the right response
Brands define themselves by what they do and what they don’t do. But, if you’re a PR agency in your first 12 months how can you really say “no” to new [...]
Celebrity free speech? We’ve not heard the end of it
The BAFTAs are set to take place this weekend, and the BBC is reportedly worried about a potential “deluge of political speeches” from the winning stars. Jodie Butt, head of [...]
60 seconds with Swinton Insurance’s Gill Galassi
Gill Galassi, head of public relations at Swinton Insurance, tells us about working with the business as it celebrates its 60th anniversary, how she is creating an in-house PR [...]
Opinion: Why we’re offering an insider view on PR
Push PR and The London Fashion Agency have launched a series of PR workshops to examine and evaluate practical questions and issues across the whole PR sector; from the [...]
Gorkana meets…Stuff Magazine
Guy Cocker, global editor-in-chief at Stuff Magazine, discusses why his childhood dream was to become Stuff editor, how the magazine is changing its editorial structure to [...]
Opinion: 7 ways cybercrime requires a different kind of crisis comms
Kitty Parry, founder and CEO at Social Media Compliance – a company that assists businesses to achieve “compliant” social media status among staff – [...]
60 Seconds with Golin’s Anna Carter
Anna Carter, Golin’s head of client service, on the changes she has seen in the PR industry as an agency veteran, her thoughts on the future of PR and her favourite beauty [...]
Opinion: The Tech Factor – how comms can win the tech talent search
As Deliveroo launches its search for 300 new ‘tech’ staff, Phil Borge, director, head of business services at Eulogy, discusses how internal comms is key to [...]
This week’s top trending features on Gorkana News
Your bitesize update on the best PR opinion, interviews, events and insights on Gorkana News this week: Opinion: 9 social media predictions for 2017 We’re only two weeks into [...]
Influencer marketing: what’s next in 2017?
Last year, influencer marketing came of age in terms of its power and popularity. According to Matt Donegan, MD at social influencer marketing platform Social Circle, 2017 [...]
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