Frank O
The Scotsman: Print is not going anywhere anytime soon
Frank O’Donnell, The Scotsman’s editor-in-chief, talked about the brand’s 200-year anniversary, its digital growth and how its editorial team produces content at [...]
InStyle: We’ll help you give your stories that exclusive twist
“I think we’re the only magazine brand that’s doing digital really, really well,” Charlotte Moore, InStyle’s editor-in-chief, told a packed room of comms professionals at [...]
Influencer marketing
5 simple steps to incorporating influencers into your PR strategy
Influencer marketing expert Adrian Ma outlined how to incorporate social influencers into your earned media strategy in this Cision webinar.
Cision PR Panel: Financial brands must beware the “London bubble”
Brexit and disruptive technologies are transforming the relationship between consumers and financial brands, a panel of experts said at last night’s Cision thought leadership [...]
60 Seconds with Trafalgar Strategy’s Giles Kenningham
After the recent launch of consultancy Trafalgar Strategy, David Cameron’s former press chief, Giles Kenningham, discusses why his new service provides a different offering [...]
60 seconds with MHP Financial’s Andrew Jaques
Andrew Jaques, CEO at MHP Financial, on how financial PR is changing, the success of the agency’s ‘Missing People’ campaign and why he enjoys ‘wild swimming’ year round. Prior [...]
Opinion: how to overcome comms challenges for niche sports
Ahead of the 2017 Drone Racing World Championship taking place tomorrow (13 June), CLICKON’s CEO & co-founder Richard Wilson describes the challenges brands face when [...]
Cision World Tour video: PR can lead the marketing mix
Earned media and influencer marketing are perfectly positioned to tackle the challenges facing brands in 2017, speakers at this week’s Cision World Tour event in [...]
Hotwire explains why digital brands are “going physical”
Why are so many digital brands falling over themselves to create offline, physical experiences for their customers? That’s the question Hotwire tried to answer recently at its [...]
3 essential PR insights from #CisionWorldTour London
The lively debate surrounding yesterday’s Cision World Tour event extended far beyond the packed auditorium at London’s Ham Yard Hotel. Members of the audience took to Twitter [...]
The Future Laboratory’s Chris Sanderson predicts a new era of PR creativity
The Future Laboratory co-founder Chris Sanderson predicted a new era of PR creativity in his keynote speech at yesterday’s Cision World Tour summit in London. To a packed room [...]
Opinion: The future of PR isn’t science fiction
Unlike jetpacks, hoverboards and flying cars, the PR technology of the future already exists, says Beattie Group’s David Walker – and it’s creating big opportunities for [...]
Opinion: How to prove your creativity during interviews
Juliet Cameron, Launch’s planning & people director, gives her top tips on proving you have the best creative ideas during the interview process. So, you reckon you’re [...]
Independent vs network agencies: the power of the mid-sized PR firm
Peter Prodromou, president and CEO of Racepoint Global, believes the mid-sized agency is in the strongest position to drive influence for big brands compared to the [...]
What does the PR industry need from its leaders?
UK business – not just media and PR – is facing unprecedented change with Brexit underway and a general election looming. So, what do leaders in PR need to do in [...]
Opinion: Why Launch PR is dropping the ‘PR’
Johnny Pitt, founder of Launch and The Creative Shootout, on what is driving the agency’s new positioning and why it is dropping ‘PR’ from its name. Central to our being at [...]
Opinion: The Big Story vs The Big Idea
Emma Hazan, MD of consumer at Hotwire PR, on the creative idea and why it’s the research and insight behind it which dictates campaign success. Author and storyteller [...]
Alastair Campbell: ‘Comms will not fundamentally change because of Brexit’
Alastair Campbell is well known for his anti-Brexit views but he says comms is one industry unlikely to be affected as the UK leaves the EU. He talked to Gorkana at the [...]
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