Social Insights: Before you sign
You did it! You managed to wrangle a few quid from your Head of Comms to invest in Social Insights for 2017. Well done. (Not that you’re entirely sure what ‘social insights’ [...]
Social Media Week 2016
#SMW16: How brands stay true to their audiences
How do brands stay true to their audiences in a rapidly changing world? Relative Insight and TechHub hosted a panel for Social Media Week that attempted to explore that [...]
Language trumps location
I hate to use the ‘T’ word, but the phrase ‘language trumps location’ from the recent AMEC Summit does have a ring to it. Tim O’Brien, General Manager of Global [...]
London Business Forum: Branson on Business
The London Business Forum hosted a special event in early october celebrating the stellar entrepreneurial career of Sir Richard Branson. The discussion, Branson on Business [...]
The X Factor: Everybody’s (not) talking at me…
There has been a lot of talk over recent weeks about how talent show The X Factor is doing in the ratings war – but of course, TV ratings aren’t always an accurate barometer [...]
How creating original video won us the pitch
Preparing the proposal On my first day at Bottle as Content Lead, I was invited into a pitch meeting where we were planning a proposal for a prospective client. By the end of [...]
A bold question – but what is PR?
It is a question that is not easily defined. Even PR professionals admit that it is hard to define exactly what PR is. A lot of PRs understand what PRs do but how to sum it up [...]
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